Audi Keeps The Pressure Up With An 11.6% Jump In July Sales

Audi today reported July 2013 sales of 13,064 vehicles, an 11.6% increase over the previous July record set last year. July also stands as the brand’s 31st consecutive month of record sales. Audi sales YTD increased 13.6% to 87,341 vehicles sold.

“Audi is off to a solid start for the second half of the year,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We expect the momentum to continue through the fall with the launch of three new clean diesel models, the Audi A6 TDI, Audi A7 TDI and Audi Q5 TDI, as well as two stunning high-performance vehicles, the Audi RS7 and Audi SQ5.”

July results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 posting a 49.0% gain in July with 1,328 units delivered for the month. Sales of the Audi Q5 luxury crossover increased 52.0% to 3,176 vehicles sold for the month. Year-to-date sales for the Audi Q7 increased 48.1% while sales for the Audi Q5 increased 37.4%.

Sales of the Audi R8 jumped 34.5% for the month, as customers responded to the improved 2014 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Audi sedan sales remained strong with the Audi A6 increasing 21.9% over the same period last year to 2,061 vehicles sold for the month.

Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 20% YTD, representing 32.2% of total Audi sales year-to-date and 45% of the Audi year-to-date sales gain.

Highlights:
• Sales mix for Audi S performance variants finished the month at 13.9% for the S4 sedan; 31.3% for the S5/ RS 5; 8.2% for the S6; 13.2 % for the S7; 16.4 % for the S8; 29.4 % for the TTS / TT RS and TTS Roadster.
• Sales of Audi A6 increased 21.9% compared to July 2012; YTD sales grew 16.8% compared to previous period.
• Sales of Audi A8 increased 12.7% compared to July 2012; YTD sales grew 20.4% compared to previous period.
• Sales of the Audi Q5 increased 52.0% compared to July 2012; YTD sales grew 37.4% compared to previous period.
• Sales of the Audi Q7 increased 49.0% compared to July 2012; YTD sales grew 48.1% compared to previous period.
• Audi sold 462 allroad models in July, bringing YTD sales to 3,209 of the sport wagon.
• Audi R8 sales up 34.5% compared to July 2012.
• Sales mix for Audi A8 TDI finish the month at 15.7%; sales mix for the Audi Q7 TDI finish the month at 24%.
• The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.
• Audi Certified pre-owned sales increased 3.7% to 3,252 vehicles in July; YTD increased 4.5% to 22,437 vehicles sold.

CaddySeville - 8/1/2013 12:50:16 PM

-1 Boost

Weird, I thought the cheap A1 and A3 accounted for the overwhelming majority of Audi sales?? Oh that's right, that idiocy is only spouted on this site.

94geo - 8/1/2013 1:14:48 PM

+4 Boost

A1 is not sold in the US and A3 is being replaced which may be why Audi trails its German rivals in the US, if you are discussing global numbers the mentioned models move significant volume.

GermanNut - 8/1/2013 3:16:55 PM

-4 Boost

Audi's upcoming 2015 A3 sedan, which will be on sale in the United States in Q1 of 2014, will significantly increase Audi's sales in the U.S. market.

cidflekken - 8/1/2013 3:58:22 PM

+4 Boost

I'm really not trying to be a smarta$$ here, but on whom or what exactly is Audi keeping the pressure up?

BMW4me4ever - 8/1/2013 4:47:58 PM

+4 Boost

not in many areas as BMW has a New X5 due out in a couple months, the New 4-series as the 3-series coupes and convertibles are pretty much non-existent anymore, 3-series diesel.

The biggest thing to help Audi stay ahead of Mercedes will be the arrival of the A3. That will help stave off Mercedes, yet not going to be able to keep pace with BMW as there are too many models arriving.

GreenMachine - 8/1/2013 5:13:30 PM

+3 Boost

i guess audi is trying to outpace acura... they're pretty much the only rebadging "luxury" brands out there. audi - what's 2nd tier among luxury carmakers will always remain 2nd tier.

cidflekken - 8/1/2013 7:12:42 PM

+2 Boost

Well, technically, Lexus has 3 models at least that share platforms with Toyotas: ES/Avalon, GX/4Runner, RX/Highlander.

GermanNut - 8/1/2013 10:08:37 PM

-3 Boost

Well, GreenMachine, if you consider that Audi outsells Mercedes-Benz globally and is very close to BMW's global sales lead, is more profitable than BMW and Mercedes-Benz and has seen the largest 5 year sales-growth rate of the 'Big German 3' to be 2nd tier - that's your lazy choice.

BMW4me4ever, I think you forgot the 2015 Audi A4 and Q7 SUV will launch next year in 2014 and both are high-volume models. With reports showing massive weight savings, aggressive and differentiated exterior design, trademark upscale Audi interiors and excellent technology and efficiency, I would say BMW has plenty to be worried about.

Also, the Q2, Q4, and Q6 SUVs will be previewed next year as well.

Satriani1 - 8/2/2013 7:11:44 AM

-3 Boost

These consistent results from Audi reflect the American market's desire for the Audi brand. Americans are realizing what the Germans and rest of the world already knows: that Audi cars are usualy as good or better than their German rivals. That's why German car mag tests often rate Audi cars as best in class over rivals from BMW and Mercedes.

Only an ignorant person would claim today that Audi is "second tier". Who knows more about the German cars than the Germans themselves? In Germany, more Audi A8 cars were sold than BMW 7 Series or Mercedes S-Class in the upper class luxury segment in the first half year of sales. Audi sold more cars in Germany than Mercedes and BMW.
http://tinyurl.com/mrfaequ

The A3 sedan should be a big seller in the U.S., based on german car mag reviews.
http://www.autobild.de/artikel/audi-a3-limousine-bmw-3er-test-4249005.html

Audi USA sells only 21 models in USA (compared with 45 models in Germany).
Anytime Audi wants to increase sales, it can simply increase it's model lineup (or more quickly introduce products already available in Europe), offer more rebates like BMW, or more aggressively advertise its vehicles.
http://www.audi.com/cn/brand/en/models.html
http://www.audiusa.com/models

The reality is that Audi has been extremely successful in the global luxury car market. In total global sales for the first half of 2013, Audi is running neck to neck with BMW for world's largest luxury car maker -- less than 24,000 cars separate Audi from BMW globally. This means that Audi already sells the most luxury cars in the rest of the world outside the USA -- including in Germany, Britain, overall Europe, China. Audi is keeping the pressure up on BMW -- as some analysts have said that Audi could possibly overtake BMW as the world's largest luxury car maker between year-end 2013 to year-end 2015. This is likely especially if Audi's new A3 and A4 sedans next year are successful in taking sales from BMW's 3 series. [As a group, the Volkswagen Group is already the world's largest luxury vehicle group with Audi, Porsche, Bentley, Bugatti, Lamborghini, Ducatti, etc.]
http://tinyurl.com/a3ap8xv

Car Manufacturer Worldwide Car Sales First Half 2013 (% Change from First Half 2012)
Audi brand 780,500 (+6.4%)
BMW brand 804,248 (+7.7%)
Mercedes Benz brand 694,433 (+6.4)

Audi sells 27 models in China. China Car Sales First Half 2013 (% Change from First Half 2012):
Audi 228,139 (+17.7%)
BMW 170,730 (+15.0%)
Lexus
Mercedes Benz 98,914 (-0.5%)
http://www.audi.com/cn/brand/en.html

Car Manufacturer Germany Car Sales First Half 2013 (% Change from First Half 2012)
Audi brand 128,345 (-4.3%)
BMW brand 118 840 (7.9%)
Mercedes Benz brand 124,324 (-3.3%)

Car Manufacturer Europe Car

Satriani1 - 8/2/2013 7:12:25 AM

-3 Boost

Car Manufacturer Europe Car Sales First Half 2013 (% Change from First Half 2012)
Audi brand 383,700 (-2.5%)
BMW brand 328,057 (-2.8)
Mercedes Benz brand 327,988 (+4.2%)

Audi results: http://tinyurl.com/lzb3ytt
BMW results: http://tinyurl.com/mauztdm
Mercedes results: http://tinyurl.com/m5rjy8u