BMW Sales Maintains Momentum With A 12.9% Increase In July Sales

 The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 29,993 vehicles, an increase of 10.5 percent from the 27,152 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 9.2 percent on sales of 202,780 in the first seven months of 2013 compared to 185,715 in the same period in 2012.   

"July is a pivotal month, setting the trend for the second half of the year and the numbers show the trend is with us" said Ludwig Willisch, President and CEO, BMW of North America, LLC. "We have a strong line-up of new vehicles to launch in the months ahead led by the all-new X5, which started production today, and the beautiful BMW 4 Series Coupe which arrives in the fall."

BMW Brand Sales  
Sales of BMW brand vehicles increased 12.9 percent in July for a total of 24,043 compared to 21,297 vehicles sold in July, 2012. Year-to-date, the BMW brand is up 11.3 percent on sales of 164,474 compared to 147,801 sold in the first seven months of 2012.

In July, best performing vehicles included the 1 Series, up 60.7 percent to 609 units; the 3 Series, up 29.2 percent to 9,890 units; the Z4 Roadster, up 25.4 percent to 217 units and the X5 SAV, up 17.1 percent to 2,674 units.

BMW Pre-Owned Vehicles
In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 18.5 percent to 14,994 vehicles compared to the 12,658 vehicles sold in July, 2012. January through July, BMW used vehicle sales are up 7.0 percent on volume of 101,553 compared to 94,940 in the same period of 2012. 

MINI Brand Sales – best July ever 
MINI USA reported the best July ever with sales of 5,950 automobiles, an increase of 1.6 percent from the 5,855 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.0 percent on volume of 38,306 compared to 37,914 in the first seven months of 2012.

"We like to say the world is becoming more MINI and the record sales figures for July and year-to-date prove that interest in the premium small car segment continues to grow and that people can think small," said Jim McDowell, Vice President, MINI USA. "We are especially pleased with the sales performance of the MINI Countryman model that continues to bring new motorers to our growing MINI family."

MINI Pre-Owned Vehicles – best month ever
In July, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 1,974 automobiles, an increase of 28.9 percent from the 1,531 sold in July, 2012.  January through July, MINI used vehicle sales are up 20.1 percent on volume of 12,298 compared to 10,241 in the same period of 2012.

GermanNut - 8/1/2013 3:15:38 PM

-5 Boost

BMW trails Mercedes-Benz in the U.S. market for 2013 YTD by 1,124 units due to Mercedes' strong showing in July.

Let's see who can discount the most and erode its profit margin all in the name of being the 'Best-Selling Luxury Brand in the United States!'

cidflekken - 8/1/2013 6:09:02 PM

-2 Boost

BMW currently has an "offer" on every model in their lineup, excepting the M cars. And these lease offers really can't go any lower without increasing the upfront cash requirement.

mclaren428 - 8/1/2013 7:03:20 PM

+4 Boost

Psst..so does Audi and Mercedes.

http://www.audiusa.com/myaudi/offers-programs

No first lease payment or security deposit required on select model year 2013 and 2014 allroad, A4, S4, A5, S5, A6, & A8 models.

Current owners of a BMW, Lexus, or Mercedes-Benz may qualify for the following New Owner offers:
Model Incentive
2013 A4 & S4 Sedan $1,000*
2013 allroad $1,000*
2013 A5 & S5 Coupe $1,000*
2013 A5 & S5 Cabriolet $1,000*
2013 A6 (excluding S6) $1,500*
2013 A8 (excluding S8 and W12) $3,000*

cidflekken - 8/1/2013 8:00:40 PM

0 Boost

First, Audi's leasing offers are usually not that extensive nor are they all year like BMW's offers. They are part of the "Summer of Audi" event. Additionally, they differ by region. In my region, there are no offers for the A5/S5 coupe or convertible, S4, or Q7.

Second, Mercedes currently does not have offers for the C350 sedan or coupe, the E550 sedan or coupe. (I didn't bother checking any others) Both of these cars are drivers of sales volume.

BMW4me4ever - 8/1/2013 8:56:41 PM

+3 Boost

In the Chicago area and Indiana Audi is offering cash incentives for Owner loyalty on all their models as well as paying the first month & security deposit. As well as Conquest initiatives which BMW is not doing. Plus their lease programs are tending to be a little better than the comparative BMW.

2013 A3 $750*
2013 A4 & S4 Sedan
$1,000*
2013
A5, S5 & RS5 Coupe
$1,000*
2013 A5 & S5, & RS5 Cabriolet
$1,000*
2013 allroad $1,000*
2013 A6 & S6
$1,500*
2013 A7 & S7
$1,500*
2014
RS7
$1,000*

2013, 2014
A8 & S8
$3,000*
2013 TT, TTS & TT RS Coupe
$1,000*
2013 TT & TTS Roadster
$1,000*
2013 Q5 $1,000*
2013 Q7 $1,500*

Yonder7 - 8/1/2013 3:37:48 PM

+2 Boost

We the customers are the winners....

Yonder7 - 8/1/2013 3:44:18 PM

+2 Boost

3 series is doing a good job keeping BMW in the News...

TauronB2G - 8/1/2013 4:51:14 PM

+1 Boost

Looks like with the exception of the x1 which didn't exist last year BMW is only 457 cars ahead do last years pace. The 5, 6, 7, x3 and x6's are all down on sales as compared to last year. I suspect the reason 3 series sales are up is because of the lower price of entry that the 320i caries.
I'd also like to see how many of those cars are leased vs. bought. That's not just for BMW but for each brand.
T

Kevin305 - 8/1/2013 6:09:04 PM

-1 Boost

Nice to see Cadillac's SRX outsell all of BMWs light trucks combined!
BMW LT-4985. Cadillac SRX 4943. So what it's only a few units. The RX outsold them all X1-3-5-6.
Lexus and Cadillac own that segment.
I've seen about ten 320i last month. BMW keeps going down and flooding just to sell cars.
I guess a 318i will be next every opt imaginable! Starting 27k opt up for leather, navi, backup cam (std in a civic) power seats and you can pay 40k but lease for 250 a month starting.

BMW4me4ever - 8/1/2013 6:58:34 PM

+3 Boost

there is a New X5 coming out and BMW stopped building the X5 in May. I am not really sure why the SRX outsells the X3 unless it is due to pricing being less. As it is smaller, less nimble, slower and less fuel economy. Technically, Lexus owns the segment and not even close.

In the car segment, audi & BMW reign supreme as Cadillac and lexus are outsold 2 to almost 3 to 1

Kevin305 - 8/1/2013 7:52:59 PM

+1 Boost

Well with most of BMWs under starting 50k 1, 3, 4, 5, X1, X3 they create high volume. BMWs 3 and 5 really carry the brand.
The X3 yes has more eng opt than the SXR but other than the hybrid you could say the same about the RX. SRX/X3 2/1. RX/X3 3/1
Audi has more cars than Caddy but Cadillac is outselling them by 10k units.
Ats is outselling A4 ytd.

Cannot wait to see how the Q50 and new IS sale.

enthusiastx11 - 8/2/2013 11:16:30 PM

+1 Boost

lol. you've clearly never shopped for a BMW. base prices include...NOTHING. you need $10,000 in options on a 3 series just to get by. $50,000 isn't going to get you a 4-series, a 5-series, or a well equipped 3-series.

BMW4me4ever - 8/1/2013 8:51:46 PM

+3 Boost

actually that is not really true. Yes you can say the base price of the 3, 4, 5, X3 is less than $50k yet if you price them out with a few options you are well over the $50k range. meanwhile the Ats, cts, srx which are really the only models Cadillac has are all well under $50k range.

We are comparing BMW to Cadillac for some reason or another. Actually aside from the Escalade and the V-series, every Cadillac model starts below $50k so I am not sure what your point is exactly??