Audi Group's Q2 2013 Overall Operating Profit and 10.5% Profit Margin Remain Higher Than BMW and MB Despite 7.9% Decline

Aug 2, 2013

Audi Group achieves operating return on sales of 10.5 percent in the first half of the year

Audi continues to pursue its strategy of consistent growth. Between January and June, the carmaker delivered around 780,500 cars bearing the four-ring emblem – 6.4 percent more than in the first six months of the previous year. At €25.2 billion, the Audi Group’s revenue in the first half of 2013 has attained the high level of the previous year. The operating profit during the same period, at €2.6 billion, was slightly below the previous year’s figure of €2.9 billion. With an operating return on sales of 10.5 percent, the Ingolstadt-based company is again working at a highly profitable level within the competitive environment.

“Despite challenging economic conditions, we are keeping to our forecast for the year as a whole. We are also investing heavily in new products, developing innovative and revolutionary new technologies and expanding our worldwide production capacities,” emphasizes Axel Strotbek, Board Member for Finance.

Board Member for Sales Luca de Meo has announced that Audi expects to achieve the sales target originally set for 2015 already this year. “We will continue to grow this year despite what are sometimes difficult market conditions. In 2013, we want to deliver more than 1.5 million Audi brand cars to our customers.” The new Audi A3 family and the Q3 and Q5 SUVs are expected to contribute significantly to that effort.

In the first half of 2013, Audi delivered 780,467 Audi brand cars (2012: 733,216) – an increase of 6.4 percent and a new record-breaking figure as well. Nonetheless, the company has not been able to completely bypass the tough economic conditions. At €25,234 million (2012: €25,022), Audi Group revenue in the first half of 2013 was at the previous year’s level.

The cost of sales increased as a result of the growth in volume to €20,190 million (2012: €19,881) and distribution costs rose to €2,284 million (2012: €2,209). In all, the company generated an operating profit of €2,644 million (2012: €2,871) – a decline of 7.9 percent.

With an operating return on sales of 10.5 percent (2012: 11.5), the Audi Group once again exceeded its strategic target corridor of eight to ten percent in the first half of the year, making it one of the most profitable companies in the automotive industry. The company generated a profit before tax of €2,974 million (2012: €3,175). That corresponds to a return on sales of 11.8 percent (2012: 2.7).
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GermanNutGermanNut - 8/2/2013 2:57:22 PM
-2 Boost
These numbers reflect the cost savings achieved by platform sharing across the Volkswagen Auto Group and sound overall company management.

It is the bigger profit margins and greater overall profitability that Audi enjoys over BMW and Mercedes-Benz that will allow Audi to continue to invest significant profit into new facilities, technologies and products to become the world's best-selling luxury brand in the world.


gkearns56gkearns56 - 8/3/2013 5:43:57 PM
-1 Boost
Still loving the craftsmanship, solid feel and quality on my 6er.


Satriani1Satriani1 - 8/5/2013 10:30:02 AM
-5 Boost
It must be nice to love driving inside a delusion :)

Autobild (largest car mag in Germany and Europe) compared the Audi RS5 against the overpriced BMW 650i

"Conclusion: The RS5 has) more horsepower, but only a sip of more fuel consumption, considerably sportier with almost the same utility, all about 10,000 euros cheaper: This Audi victory is clear. With its hot-blooded high revving V8 it is not only the clearly dynamic car, but ignites the great coupe feelings better than the cool BMW."

http://www.autobild.de/artikel/bmw-650i-xdrive-audi-rs-5-v8-coupes-im-test-3415729.html


merce63amgmerce63amg - 8/5/2013 1:01:33 PM
+5 Boost
@ santriani1

Gkearns56 drives an Audi A6 which 6er is in reference to....insecure much?


Satriani1Satriani1 - 8/5/2013 4:37:15 PM
-5 Boost
merce63amg: Thanks for letting me know. My sincere apologies to gkearns56 in this case.

"6er" typically refers to BMW 6-Series (as 5er is 5-series, 3er is 3-series, etc) -- certainly in Germany (see links). I've never heard an A6 referred to as a 6er. It's typical in this site for Bimmer fanboys/salespeople to show up on an Audi thread to slip in comments about BMW cars -- so it was an understandable mistake on my part.
http://www.autobild.de/suche/?q=6er
http://www.auto-motor-und-sport.de/suche-812933.html?q=6er&t=

Why would I be insecure? After all, the Mercedes S 63 AMG sedan lost to the Porsche Panamera Turbo in a German car mag comparison test. Lucky for the Mercedes S63 the 2013 Audi S8 wasn't introduced yet.
http://www.autobild.de/artikel/b7-biturbo--xj-supersport-s-63-amg-panamera-turbo-im-test-1572337.html



merce63amgmerce63amg - 8/6/2013 7:32:20 AM
+3 Boost
"Why would I be insecure?"

Lol Really? You need it explained? Maybe because you felt it was necessary to attack gkearns b/c you thought he drove a BMW, but when you learned he drove an Audi you offer your " sincere apologies". Your immaturity is as transparent as your blind obsession for Audi. But hey keep wasting your time on here b/c your convincing no one of anything with your drivel.

"It's typical in this site for Bimmer fanboys/salespeople to show up on an Audi thread to slip in comments about BMW cars -- so it was an understandable mistake on my part."

But you are guilty of the same on BMW and Mercedes treads... Can you say hypocrite?? The fact you constantly contradict yourself is why you have zero credibility.



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