Ferrari Limits Production And Profits Soar

Eyebrows were raised in May 2013 when Ferrari chairman Luca di Montezemolo confirmed to a group of journalists, including CAR’s own Ben Barry, that the illustrious supercar maker wanted to slow its production rate and sell fewer cars in 2013.

The strange-sounding order was decreed to help the brand retain its exclusivity, yet despite the gastric band on output, the Ferrari boss insisted profits could be upped. Impossible? No – Ferrari is on course to do just that, according to figures released today (1 August 2013).

Holydude - 8/3/2013 2:01:39 AM

+1 Boost

Try buying a new Ferrari, it's like having a fucking root canal. Compare that to shopping at McLaren and you'll see why they're "the" up and coming supercar marque.