RENDERED SPECULATION: BMW's BIG Bad Next-Gen 7-Series Gets A NEW Look To Take On The All-New Mercedes-Benz S-Class

While there's no question BMW sets the benchmark for the entry-level luxury segment, I am not going to lie. I think it has a bit of trouble in the upper echelon of vehicles — Ms aside.

You have to admit, it must be tough to be a sporty, driver-oriented brand and then crossover into the luxury space where cars like the Audi A8, Jaguar XJ and Mercedes-Benz S-Class really take things to another level.

Given the loads of technology BMW now is competing with, I think now — more than ever — it has the chance to surpass its rivals. Especially now that it is working in partnership with Rolls-Royce to develop its uber luxury sedans.

The good news is this: while Mercedes-Benz has to really lean towards the luxury side because it is working as a replacement for the long-gone Maybach, the BMW can remain a bit more driver-oriented because the Rolls-Royce Ghost and Phantom will carry on.

That all said, our friends from abroad created what I believe is the very FIRST rendering of what the next-gen 7-Series could look like though it appears largely derived off the current-gen vehicle's design.

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scenicbyway12 - 8/2/2013 8:34:05 PM

+2 Boost

Yea, not diggin it.

2ndbimmer - 8/3/2013 10:08:59 AM

+5 Boost

I hate renderings and speculations. Just give me the real deal or nothing at all.

Dr550 - 8/3/2013 4:10:02 PM

+2 Boost

BMW needs to model the next 7 series after the CS Concept. Don't waste this design on a "9 series" that may never happen. A "CS" design would take on the MB S-Class very well. Believe "CS" designer moved to MB after the CS Concept.

Henanamani1 - 8/3/2013 6:49:44 PM

+1 Boost

Looking forward to seeing this new 7

Yonder7 - 8/5/2013 9:54:26 AM

+2 Boost

The render is a Fail, I am sure will be something else a lot better that this Audish concept..