Customers Being Quoted up to $20,000 Above Sticker on Chevrolet Corvette Stingray

Price gouging isn't an anomaly when it comes to the launches of vehicles that have a big buzz around them. With the 2014 Chevrolet Corvette Stingray just days away from hitting dealerships, some Chevy dealers are caught in between the choice of short-term gains or long-term customer loyalty.

Dealers are asking themselves whether to charge thousands above the list price or stick by customers and score loyalty points by charging the sticker price...
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jeffgall - 8/12/2013 11:53:36 AM

+4 Boost

It's only price gouging when the product is a life necessity (I.E. fuel or food). This is simple supply and demand in a free market. I am getting so tired of the tone of these articles. While I am always interested to hear about how a new product is driving market excitement, I do not feel sorry for the poor buyer who electively chooses to buy a Corvette over MSRP. In this situation, if you do not like the price, wait or go elsewhere. Free market witll dictate demand, sales, and ultimately the price.

SuperTurtlePlus - 8/12/2013 11:05:03 PM

+1 Boost

That’s blatantly not true. It’s price gouging if you’re charging more than the retail price, though I am curious as to why you are complicating it.

And it has nothing to do with whether or not the item is essential or not, though I wonder why you draw lines because it seems to me that if you’re going to gouge, then essentials are when to do it.

That ‘free market’ you’re siting isn’t a real thing, but only a construct. As Bruce Cockburn sang, "Greed twists eternal in the human breast. But the market has no brain. It doesn't love it's not God. All it knows is the price of lunch"

PUGPROUD - 8/12/2013 12:16:41 PM

+3 Boost

You might as well take your money and light a match to it. This is a great car but in 18 months it will be discounted to get buyers after the initial wave of "I've got to have it at any cost." and the "I'm so rich I don't care" groups are suckered in. Chevy could put an end to it but doesn't choose to. The way you beat it (and I have many times) is walk into a dealer two years before introduction and ask to put $500 down specifying at MSRP and in dealer's first allotment on model that's coming. Only once did a dealer balk (first Honda S2000 which dealers were asking ten grand above MSRP at first) when car came. He recanted based on receipt and one call from my brother-in-law the lawyer.

Holydude - 8/14/2013 2:04:43 AM

+1 Boost

A redneck and his money will soon be parted ways..