Rolls-Royce May Be Forced to Offer an SUV

Rolls-Royce has always dismissed the idea of going mainstream and offering products such as an 'affordable' sedan for the masses or even an SUV. The heads of the brand have always felt that such product offerings could dilute the brand's exclusiveness.

However, with other luxury automakers moving into its territory and direct rivals tapping into segments like SUVs, Rolls-Royce may be forced to reconsider...
Read Article

TheSteve - 8/13/2013 11:31:53 AM

+1 Boost

Forced? Somehow, I don't see BMW being "forced" to do anything they don't want.

pepito66 - 8/13/2013 6:46:25 PM

+1 Boost

I think the reason is to challenge Bentley with their new SUV project.