Does Consumer Interest Translate Into New Car Sales?

In an effort to connect the dots between the vehicles people research and the vehicles people ultimately buy, the experts at NADAguides.com (www.NADAguides.com), a leading vehicle information website, analyzed the specific information shoppers researched at its website during the first two quarters of this year, and then cross-referenced that data with various automotive industry sales statistics for that same timeframe.

According to the company, the NADAguides.com website experienced phenomenal growth in the Hybrid Vehicles section of its site -- with an increase of over 1,200% from Q1 to Q206. What's more, the 2007 Toyota Camry Hybrid far and away was the most researched vehicle at NADAguides.com in Q206, garnering 9% of the website's total traffic. In second place was the 2007 Toyota Camry, with close to 3% of total site traffic.

So how did those numbers stack up against actual Toyota Camry Hybrid and Toyota Camry sales for the second quarter of this year?


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mstangpny07 - 8/18/2006 12:54:45 PM

+1 Boost

"Most researched Wagon: Mazda A6"

I love the Mazda A6! I didn't realize Mazda was making luxury wagons! Maybe they meant Audi A6. Or Mazda 6? Makes me wonder...

But it's interesting to know that people are interested in the Camry Hybrid. I haven't seen any yet, only the normal ones.