Well Duh? VP Says Consumers Weren't Buying Volts Because Was Too Expensive

The recent $5,000 price cut on the Chevrolet Volt in the U.S. makes the plug-in electric vehicle more competitive against newly discounted rivals in the segment, but it also reflects new manufacturing efficiencies and responds to consumer shopping habits, the brand’s top marketing chief says.

“The market dynamics are changing, there are savings (we) have identified and then there are consumer habits at some of the shopping websites,” General Motors Vice President Chris Perry says. “Their cutoff has always been $35,000 and below, and we were always above that.”

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TheSteve - 8/19/2013 5:10:40 PM

+1 Boost

"The market dynamics are changing," General Motors Vice President Chris Perry says.

I guess he didn't read any of the magazines, reviews, or other reports that said the Volt was too expensive when it first came out. In GM's mind, the market DID at one time support the higher price, in spite of low sales.