BMW Decimates August With A 45.7% Increase In Sales - Mini Sales Grow By 5.3%

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.   

"This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season," said Ludwig Willisch, President and CEO, BMW of North America, LLC. "The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year."

BMW Brand Sales

Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.

In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.

BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012. 

MINI Brand Sales – best August ever

MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.

MINI Pre-Owned Vehicles – best month ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012.  January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.

Car4Life - 9/4/2013 2:37:09 PM

+1 Boost

Close race, Mercedes beat BMW by a little over 200 units, but with sales of the CLA, S begininng autumn, and refreshed E...things are looking good for Benz, although Bimmer has the X5 and 4 series on their way

CarAnalyst - 9/4/2013 2:42:11 PM

-1 Boost

Lexus is coming straight into them. They have posted sales of over 26k this August.

enthusiastx11 - 9/4/2013 3:57:22 PM

+2 Boost

the ES is not coming straight at anything made in germany and it's the biggest seller. lol

Cali - 9/4/2013 4:46:35 PM

0 Boost

What the hell are you yammering about?? The RX ALONE outsells anything BMW makes, and unlike the 3-series that currently comes in no less than 5 flavors (325, 328, 335, cabrio, coupe...then x-drives), the ES comes in literally ONE guise and only sold a few thousand less. Even worse, the Audi Q5 is selling almost as much as the X1 and X3 COMBINED!!

enthusiastx11 - 9/5/2013 1:16:14 PM

0 Boost

cali: the ES competes with BUICK, not BMW. 65 year olds aren't cross shopping the ES with a 3-series. nor are 35 year olds considering the ES over a 3-series. so drop that out of the equation.

IS, GS, LS, GX, LX--all vastly outsold by more expensive german competitors.

comparing total brand sales is apples to oranges.

Cali - 10/1/2013 2:36:53 PM

+1 Boost

Face it, BMW is losing ground to both Lexus and Audi, not to mention Benz. Their days of dominating in sales and reviews are behind them, as most are now considered soft and less driver-oriented.

CarAnalyst - 9/4/2013 2:46:49 PM

-1 Boost

Whoa, just did the maths again and Lexus sales have neared a whopping 30k this August !!.
The Germans will have to make a run for it.

enthusiastx11 - 9/4/2013 3:59:15 PM

+3 Boost

impressive. and this is just the beginning as the all 4-series and X5 launch shortly, plus there's the new 3-series wagon and GT, new 3 and 5 diesels, additional variants of the 3-series sedan, refreshed 5-series, etc.

nobody in the space is launching strong new product better than BMW right now.

cidflekken - 9/4/2013 6:55:46 PM

+2 Boost

Lexus had a very strong summer campaign for the RX (and ES) and buyers clearly wanted to snap up the last of the current IS generation so they don't have to get stuck with the gawdy new generation design..haha.