GM Considers Bringing Opel's Mini Competitor Over As Buick

General Motors is considering bringing the Opel Adam minicar to the United States, likely wearing a Buick badge, Opel Chairman Karl-Thomas Neumann said today.

"We are looking at it," Neumann told reporters on the sidelines of the auto show here. "Nothing is decided. But it's an example of some of the Opel product being used elsewhere in the world."

The possibility illustrates GM's new efforts to better sync up Opel and Buick so that similar vehicles can be sold wearing different badges in Europe, the United States and China.

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carloslassiter - 9/10/2013 5:17:43 PM

+3 Boost

I always wondered why they didn't do this sort of thing with the European models 20 years ago.

Would have been wonderful back then; probably too little, too late now.

MorePower - 9/11/2013 12:32:59 AM

+2 Boost

Ford tried with a few models. Some became cult favorites.

Merkur XR4ti

valhallakey - 9/11/2013 4:34:53 PM

+1 Boost

The Adam sure is not the car to start with when trying to compete with the Mini.

SuperTurtlePlus - 9/12/2013 6:47:50 PM

+1 Boost

Any reason why? It looks better than the Fiat 500 and could easily be a Mini competitor, if the way it looks in pictures is any indication.