Mercedes Holds Off Entering Market With Mini Competitor

Mercedes won’t go chasing the Audi A1 and BMW Mini for the medium term.

That’s according to Daimler boss Dieter Zetsche, who has ruled out the idea of a sub-A-class Mercedes hatchback — for now.

In response to rumours circulating about a will to plug the gap between the new A-class and next year’s Smart Forfour, itself measuring less than 3.5 metres in length, Zetsche told Autocar at the Frankfurt motor show: “it’s clear that there’s an opportunity for a supermini. Such a car would offer plenty of volume for us, but it would also be tough to make profit from.

“For now, I don’t see a need for us to go that way,” he said, “but further down the line, it’s a possibility.”
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