Keeping the Beat: Mercedes-Benz Launches Branded Digital Radio Station - Will Others Follow?

During the 2013 IAA Frankfurt Motor Show the Germans from Mercedes-Benz presented not only cars, but is also the first car manufacturer to launch its own digital radio program – broadcasting 24 hours a day.

Mercedes-Benz Radio can be received with an app for tablets and mobile devices, a web player for at home and on the road, or with the latest generation of the Comand Online multimedia system in the vehicle.

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Agent009 - 9/13/2013 11:13:17 AM

-2 Boost

This might actually work for brands that typically miss their demographic, such as Scion, and Lexus