Germans Plan To Dominate Hybrid And EV Market With Passion Not Practicality

The Germans have been waiting and planning for just the right moment to explode into the gasoline-electric hybrid market. The time is now and they mean business. That was the overwhelming takeaway from the biennial Frankfurt Motor Show.

Hybrids, hybrids, hybrids everywhere. Full-on electric cars, too. But rather than roll out strictly homely or purely practical transportation appliances, the German car companies are sexing up electrified vehicles. Leading car companies such as the Volkswagen Group – including its Audi, Porsche and VW brands – along with BMW and Mercedes-Benz are plugging into the plug-in world of personal transportation with a top-to-bottom approach.

Agent009 - 9/20/2013 3:16:59 PM

+3 Boost

This is EXACTLY why Tesla is doing as well as they are.

They are creating an object of desire over an appliance.

222max - 9/20/2013 11:34:09 PM

+2 Boost

That AND they make a highly regarded, quality product. The Fisker Karma was sexy too but it was pretty much crap in execution. Tesla has been a very smart and savvy car company from the start.