Cadillac Prepares Takes Aim At Tesla - Do They Have What It Takes To Bring Down The Upstart?

There is no two ways about it, Tesla Motors offers, at the very least, a genuinely interesting product. Although the new automaker has something new and different, that’s not going to stop GM from creating something competitive.

According to The Detroit News, General Motors CEO Dan Akerson is skeptical of the notion that full-electric vehicles are desired by Americans at this point in time, but understands that the future may not be this way.

Of all the GM brands to take on cutting-edge California-based Tesla, who better to do it than good old Cadillac, right? “If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” Akerson said. It’s a tough market, and Tesla wasn’t the first to try it, as we all know. “Does anybody even remember Fisker? I mean, there were a number of them; they are all gone.”
Ouch.

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CarCrazedinCali - 9/23/2013 3:56:30 PM

+4 Boost

good luck Caddy, but I don't think you will touch their success

WelcomeLexusIS - 9/25/2013 11:12:34 AM

+1 Boost

Cadillac is trying too much. First, they should make sure Cadillac is firmly esconced as true a competitor, model for model, against the European and Japanese luxury makes. Still not sure how Buick made it through and Pontiac bit the dust. Maybe to distinguish Buick better between Cadillac and Chevrolet, GM should focus on making Buick the brand for electric luxury cars?