Audi's Momentum Cools With A 6.2% Increase In September Sales

Audi reported September 2013 sales of 13,065 vehicles, a 6.2% increase over the previous September record set last year. September also stands as the 33rd consecutive month of record sales for the brand. Audi sales YTD increased 13.6% to 114,411 vehicles sold.

Through the end of the third quarter, 2013 already ranked as the third best year of total Audi sales in the US market.

“Audi momentum remained strong in September with several new models expanding our lineup for the final push to another year of record sales,” said Mark Del Rosso, Executive Vice President and COO, Audi of America. “With the Audi A6 TDI, A7 TDI, A8 TDI and Q5 TDI clean diesel models, along with the SQ5 performance crossover on dealer lots we are confident of setting record sales again this year.”

September results were bolstered by sales of the Audi Q5 luxury crossover, which posted a 44.9% gain in September with 3,268 units delivered for the month. Sales of the Audi Q7 increased 31.9% to 1,386 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 43.7% while sales for the Audi Q7 increased 46.7%.

Audi sedan sales remained strong with the Audi A4 leading by an increase of 28.8% over the same period last year to 3,357 vehicles sold for the month.

Audi TDI sales remained strong with the addition of three new clean diesel models this summer, including the Audi A6 TDI, Audi A7 TDI and Audi Q5 TDI.

Highlights:
• Sales mix for Audi S performance variants finished the month at 13.9% for the S4 sedan; 32.7% for the S5/ RS 5; 6.0% for the S6; 15.7% for the S7; 13.2% for the S8; 22.5% for the TTS / TT RS and TTS Roadster and 6.4% for the SQ5 crossover.
• Sales of Audi A4 increased 28.8% compared to September 2012; YTD sales grew 2.3% compared to previous period.
• Sales of the Audi Q5 increased 44.9% compared to September 2012; YTD sales grew 43.7% compared to previous period.
• Sales of the Audi Q7 increased 31.9% compared to September 2012; YTD sales grew 46.7% compared to previous period.
• Sales mix for Audi A6 TDI finished the month at 12.8%, for the Audi A7 TDI at 11.7%, for the A8 TDI to 23%, the Audi Q5 TDI at 14.5%, and for the Audi Q7 TDI at 30.6%
• The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.

Car4Life - 10/1/2013 1:55:22 PM

0 Boost

The E class is dominating the midsize segment in the US taking the A6 down to less than 2,000 units in Sept

Larry - 10/1/2013 2:04:43 PM

0 Boost

That is a lot of fancy Volkwagen bugs

GermanNut - 10/1/2013 4:23:58 PM

+2 Boost

The Q5 continues to dominate its segment outselling the BMW X3 by more than a 2 to 1 ratio. This is a great sign for Audi as it gears up for the U.S. launch of its Q3 compact SUV in 2014.

gkearns56 - 10/2/2013 8:51:09 AM

+1 Boost

Still loving my A6er over that "boxy" E-Class Benz.

WelcomeLexusIS - 10/9/2013 8:32:18 AM

+1 Boost

Looks like the Q5 could become Audi's bread and butter model over the A4 in the US. A4 sales number surprises me. A4s are seen aplenty in the Northeast (I.e, DC, Boston and NYC), but not so much nationwide? Hopefully, the new A4 will be a breakout model for Audi with sales similar to 3-series or at least the C class. No doubt the A3 sedan will be a success due to price point. But the A4 should be doing better. A higher output 4-cyl turbo should fix that.