Hyundai And Kia Attempting To Mimic Audi And VW In Brand Differentiation

Hyundai and Kia will explore different designs which will give them greater differentiation in the market.

That's according to new global design chief for the brands Peter Schreyer, who says the new designs will begin to emerge "in two to three years' time".

He believes cars from the two sister brands “should be separated more, and we’ll get a wider range”. Schreyer cites the example of the platform-sharing Volkswagen Golf and Audi A3, which appeal to very different customers.

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HughJass - 10/3/2013 3:57:55 PM

+1 Boost

Nice Porsche headlights, very innovative.

Once again, Peter Schreywywye is exciting the masses by recycling his VW tenure at discount prices.

HughJass - 10/3/2013 4:00:39 PM

+1 Boost

Kind of hard to make a unique looking car when you steal parts off of everyone else. I guess a few million bucks a year and a condo full of kiddy looking whores is the sell out price for Mr. Germany there.