Cadillac Now Considering Crossover Bearing Escalade Crest

Cadillac is considering adding a large crossover to its lineup and branding it under the Escalade name, the brand's top executive said.

"I think there's a lot of equity in Escalade," Bob Ferguson, senior vice president of global Cadillac, said after unveiling the redesigned 2015 Escalade at an event here. "I'd like to explore the notion of other vehicles that would carry that brand name."

Ferguson believes there are distinct customers for each type of vehicle.


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jeffgall - 10/8/2013 1:49:39 PM

+2 Boost

Regardless of the name, it's about time they built an X5 / Q7 fighter