Toyota Drops Prius Plug-in Price By $2000 Hybrid Amid Floundering Sales

Toyota Motor Corp. said Wednesday it is cutting the price of its Prius plug-in hybrid electric vehicle by more than $2,000 — the latest automaker to cut prices of electric vehicles in the face of less than expected demand.

The Japanese automaker reduced the price on the 2014 Prius Plug-in Hybrid by $2,010 to $29,990 — a 6 percent price cut. The automaker is also cutting the price on its 2014 Prius Plug-in advanced model by $4,620 to $34,905 — an 11 percent price reduction. That model has more features including navigation and infotainment, heated front seats and a heads up display.

Moe Durand, a Toyota spokesman, said the new pricing was a reflection of its competitors’ moves.

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topneuro - 10/9/2013 5:04:36 PM

+2 Boost

The price is not the problem, is the 13 miles battery only range.
Match or surpass the Volt 40 miles battery only range and sales will do fine.

800over - 10/10/2013 2:14:27 PM

+1 Boost

So drop the price $2000 so that you're way cheaper than the volt....but surpass the Volt's electric only range. Oh and is there anything else on your wishlist?

vdiv - 10/11/2013 11:18:37 AM

+1 Boost

It is more like 9 miles, not 13, and not on the highway, and not if you need the heater or the AC, and not if you need to pass someone or go up a hill.

Pathetic, Toyota, truly pathetic. This may have worked back in 2007, it won't work today.

The positive way to look at this is, if someone is looking for a new loaded Prius, now they do not have much of an excuse not to get one with a plug.

MattDarringer - 10/9/2013 9:15:41 PM

-3 Boost

Its ugliness has nothing to do with it or its base Corolla junkiness to drive either.