Buick Continues To Conquest Japanese Brand Customers - The Germans Left To Cadillac

Buick’s marketing director says the automaker is having great success luring customers from other brands.

“Forty-four percent of people who buy a Buick are trading in something other than another General Motors vehicle,” Roger McCormack, marketing director-Buick and GMC brands, says at the media launch here of the refreshed ’14 Regal and Regal GS sedans.

“That number has gone up about 10% since 2008,” he says.

But the sales data suggest Buick has a long way to go. Through September, the brand has delivered 157,503 vehicles, roughly in line with sales of the Toyota Prius hybrid, according to WardsAuto data.

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Agent009 - 10/10/2013 2:37:20 PM

-4 Boost

Makes sense, The Japanese brands are easier to pull from than the Germans are. Far less loyal group.

ParadoX - 10/10/2013 8:00:08 PM

+2 Boost

I like the Regal GS and would definitely consider it as an option. Buick did a nice job with that.

cidflekken - 10/11/2013 2:31:44 PM

+1 Boost

It would be interesting to see an age analysis of these conquests. Buick, inarguably, offers a great value for a "luxury" brand. The entire line undercuts direct competitors' prices and I'm sure the lease deals are also very attractive. I wonder if an age analysis would show that Buick's buyers are also getting older, possibly on a more fixed income, and are looking for a better price. This is not meant to be a negative reflection on the article, but it's just honestly very rare to see the "younger generation" in a Buick these days.