Nissan To Market Stripped Down Titan Trucks To Fleet Buyers

As Nissan completes the first redesign of its Titan full-sized pickup, the company hopes to broaden the truck's appeal with more configurations aimed at fleet buyers.

But attracting fleet and basic work truck customers will require more of a value pitch this time -- in contrast to the more upmarket focus of the first Titan.

"Increased variation is important," says Rich Miller, Nissan's chief product specialist in charge of the next Titan.

"The current Titan just didn't hit the work customer as strongly as it should have," Miller says. "We had one engine, a premium V-8.

Read Article