Chrysler's Inability To Launch Concerns Analysts

Chrysler’s inability to get new vehicles into production and on sale is becoming a concern. The U.S. auto market is experiencing an historic sales recovery, but Chrysler showrooms contain too many warmed-over versions of old vehicles while competitors pack their dealerships with all-new models.

“Everyone else is launching numerous new vehicles,” said Michelle Krebs, senior analyst with Edmunds.com.

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Vorana - 10/14/2013 8:25:56 PM

+1 Boost

Ax Chrysler, Renault, Fiat and Citroen.
Or keep only the genuinely profitable vehicles
in these companies and trim the fat.
It's like the US Government. Cut the fat cuz
living on debt is unsustainable. And yes, it will
be bloody, but lose a hand now or two arms and a leg later.
One plus one remains two. Regardless of how we "feel".

ParadoX - 10/14/2013 8:58:50 PM

+3 Boost

Chrysler has always been the runt of the big three. Its models always seem to be a few years behind and lacking in quality.

nguyenvuminh - 10/14/2013 9:13:10 PM

+3 Boost

I agree with Paradox. Chrysler have always had iconic models that cater to small pockets of the market so there tends to be a lot of emotional support behind Chrysler. However, Chrysler have never had decent mainstream segment models that were any good so their financial standing was always tumultuous at best. I know people hate it when I say this but I still think Chrysler was lucky to have Daimler to save them and now they're lucky to have Fiat to save them.

WelcomeLexusIS - 10/14/2013 9:40:52 PM

+1 Boost

I dont think it is necessary to kill Chrysler just because it doesn't sell as much or is as innovative as Ford or Chevrolet. I think it would be good to see if it can be scaled down to focus on excelling with fewer but more interesting models and lower sales volume. And hopefully that would rebuild its brand image as a quality car company worth having and not something that has to be bailed out over and over. This would also probably require it to gradually cut ties with unions as it scales down, the burden of which it can't really handle.