Jaguar Land Rover does not want to become a volume manufacturer like BMW

Although Jaguar Land Rover asserted that it does not intend to become a volume carmaker like BMW, there are indications that the United Kingdom-based carmaker is heading in that direction. JLR group sales director Phil Popham told Automotive News Europe at the Frankfurt motor show in September that the
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Need4Speed - 10/15/2013 2:40:46 PM

+1 Boost

They always say that until they have to start considering laying off people.

TheSteve - 10/15/2013 4:30:18 PM

+2 Boost

This is funny. Since when has BMW been a "volume manufacturer"? They're a tiny niche in the world of automobile mass-production.

Perhaps Rover has a case of "sour grapes," in that they're getting lackluster sales and they assert they don't want to be a raging success.

Let's also not forget that BMW spent billions to buy Rover and MINI, only to discover that Rover was a bigger problem than they ever imagined. Not too long afterwards, BMW paid to have a consortium take Rover off their hands. That's right: BMW PAID the buyers to take Rover!

C_E_Teal - 10/16/2013 9:34:19 AM

+1 Boost

BMW paid BAE £850m for Rover, invested about £4b over their tenure, kept Mini and all the money they had pumped into Cowley (Oxford), sold Land Rover to Ford for £1.8b (after asset stripping the tech to use in their planned X range) and then offloaded what was left with a £1.7b interest free loan (enough money to suppport Rover for three years) so that they, BMW, whould not be liable for Rover's debts if the company failed within that period.