Forget Those Halo Cars - The REAL Battleground For Luxury Automakers Is The Sub $50K Range

Looking to drive in luxury for less than $50,000? Right now may the best opportunity in years to get the model you want at the price you want. Thanks to a combination of aggressive lease deals and more choices for entry-level luxury, Mercedes, BMW, Lexus and Cadillac sales for less than $50,000 are soaring.

"The battle among luxury auto brands to capture buyers with models under $50,000 is the fiercest it's ever been," said Edmunds.com's Jessica Caldwell. "Look at all the models out there right now in that price range. They are all very good models, so there are more choices for first-time buyers."
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cidflekken - 10/16/2013 2:43:12 PM

+2 Boost

I think this segment has always been the battleground (granted, with average prices increasing). The range from the mid-trim entry level to the lower-trim mid-level cars (i.e. 328i to 535i or C250 to E350) has been the bread-and-butter for a long time. I'm not sure it's hotter now than before, though since it's always been highly competitive. The only car major changes that I can think of is that the Acura TL is not a real factor at the moment but was, in effect, replaced by the ATS.

NeoReaper - 10/16/2013 6:14:36 PM

+2 Boost

its true that this segment has always been the battleground but i dont think the battleground has ever been filled with so many "equal" fighters.

cidflekken - 10/16/2013 11:28:37 PM

+2 Boost

Valid point, Neo.