Is BMW Going To Leave The EV High End To Tesla And Concentrate On Dominating The Rest Of the Market?

Even in its production-ready form, the styling of the new BMW i3 electric car took many back by surprise, as the small vehicle looked so radically different from nearly everything else in BMW’s rather extensive lineup. Aside from the trademark kidney grill and badge, there’s little indication that the i3 is at all related to the German brand, at least until you get to the car’s base price of $41,350.

As polarizing as the new look seems to be, and as steep as the base cost for a small compact is, the i3 has two very powerful factors working in its favor: it is a BMW, and it is an electric car. Combined, those two things alone should generate sufficient demand for the car.

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wac77 - 10/16/2013 3:55:14 PM

+1 Boost

Only temporarily. There very likely will be an i5 in a couple of years.

GermanNut - 10/16/2013 4:53:05 PM

+2 Boost

Considering BMW is launching its i8 high-end electric vehicle with a base price of nearly $136,000, I don't know where Agent009 got the idea BMW was concentrating on the low-end of the electric vehicle market and leaving the high-end of the electric vehicle market to Tesla.

NeoReaper - 10/16/2013 6:12:39 PM

+1 Boost

why is it implied that the price tag is outrageous? are their many cheaper options to this "overpriced" BMW? i have no intention of getting this vehicle but it is definitely an interesting option for those that are into EV's

vdiv - 10/17/2013 11:07:27 AM

+2 Boost

BMW has a long way to go before dominating anything EV.

They can start by releasing the i3 on the freakin' market already instead of puffing smoke everywhere.