Giving Credit: Audi Looks At Telsa As A Cool And Inspiring Competitor In The Luxury Segment

Audi of America President Scott Keogh is not mincing words when talking about rival Tesla in an interview last Friday. Keogh emphasized that Tesla is a true competitor in the luxury segment as it is capable of selling a vehicle for over $100,000. He said that Tesla is "cool" and is "the talk of the town” as well as a source of inspiration for automakers to continue innovating and creating challenges.

However, Keogh is casting doubts on Tesla’s decision to skip dealers and sell directly to consumers. He added that Audi hopes to sell over 150,000 vehicles in the U.S. in 2013, establishing a sales record for sales in the country that is its No. 3 biggest market. Meanwhile, Tesla aims to sell 21,000 Model S sedans globally this year.


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MattDarringer - 10/23/2013 10:20:04 PM

+1 Boost

Tesla bolted batteries into Lotuses. Their current product is their first in-house, bumper-to-bumper design EVER. Let's wait 10 years to see if they are reliable and of high quality. Resale value will be GARBAGE because battery technology will quickly render current technology out-dated/obsolete even 5 years from now.