Study Shows 75% Of New Car Shoppers Have No Clue About EV Cars

One of the reasons why electric cars are poor sellers is because consumers have little understanding of the financial incentives and other benefits available to owners of the vehicles.

That’s the finding of two Indiana University researchers who surveyed more than 2,000 drivers in 21 of the nation’s largest cities. They discovered that 95 percent of respondents didn’t know about state and local subsidies, rebates and other incentives.

For example, 758 survey respondents lived in areas where subsidies for home charging equipment are offered, but only two respondents were aware of them, the researchers said.

Seventy-five percent also were uninformed about the savings in fuel and maintenance costs that all rechargeable cars, such as battery-electric and plug-in hybrid cars, offer over traditional gasoline vehicles.

TheSteve - 11/18/2013 1:04:09 PM

+1 Boost

Here's a belief: "I'm right, and those who don't think like me are wrong."

That's what this article proposes. All we need to do is "educate" people about the benefits of EVs, and they'll be selling like hot cakes. I say go ahead. Market. Advertise. Inform. But EV will continue to be a drop in the bucket for the foreseeable future.