Is The "Entry-Level Luxury" Market Here To Stay Or Just Another Short Term Trend?

The smorgasbord of new vehicles debuting this week included a wave of smaller, but quite expensive crossovers and cars targeted at people seeking luxury in smaller packages.

Marketing experts call it “entry-level luxury,” a jargony term that encompasses a diverse range of designs and utility. The segment’s growth — more than 10% this year over 2012 — reflects an optimism that an ample number of consumers are doing well enough to spend more than $40,000 on new cars even as U.S. personal income is growing only slightly — up 0.5% in September, the latest monthly report issued by the government.

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CarCrazedinCali - 11/25/2013 2:43:10 PM

+2 Boost

entry level has been around for a decade or so, so what do you think?

cidflekken - 11/25/2013 3:16:41 PM

+3 Boost

"Entry level" luxury has been around for a very long time. The 3 Series since 1974 and what now is the C-Class since 1984. Those two model lines have continued to evolve to bigger, more expensive machines that were no longer seen as entry level so new lines of cars needed to be created to maintain the entry level status.