Over 70% Of Buyers Think $25,000 Is Too Much For An EV

Electrified vehicle sales have increased in recent years but the market still faces challenges such as steep pricing and lack of consumer familiarity with products, a new survey says.

Boulder, Colo., consulting firm Navigant Research's Electric Vehicle Survey found that prices higher than $25,000 are turnoffs for many consumers.

Of the 1,084 consumers responding to the survey, 71 percent plan to spend less than $25,000 on their next vehicle purchase, while 43 percent won't cross the $20,000 threshold -- taking them out of the market for most of the latest EVs and plug-in hybrids.

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Agent009 - 11/25/2013 11:19:32 AM

+1 Boost

Something we have been saying all along.

The average buyer now for an EV is an early adopter, someone wanting to make a statement.

The mass market EV buyer wants CHEAP transport, and the current price points do not appeal to that market.

vdiv - 11/25/2013 4:35:26 PM

+1 Boost

Not everyone is in the mass market. Also what consumers say and what they do vary quite a bit. The average price of a new vehicle is $32k.

MattDarringer - 11/25/2013 8:43:45 PM

+1 Boost

EVs are not currently viable as "real" cars and even if they were, no one is going to put up with a 100% price increase relative to the gas model (Spark, Focus...).