Can Hyundai Accomplish What Lexus Never Could? Beat The Germans At Their Own Game?

Can Hyundai Accomplish What Lexus Never Could?  Beat The Germans At Their Own Game?
With its first-generation Genesis sedan, Hyundai set out to prove it could produce a competent upscale car for value-minded shoppers.

With the second generation arriving early next year, the Korean automaker says it's ready for a bigger challenge: proving that it can take on German rivals such as the BMW 5 series, Audi A6 and Mercedes -Benz E class.

It's more than just talk. Hyundai spent five years and more than $500 million developing the 2015 Genesis and its new rear-wheel-drive platform. Designers gave the sedan the kind of wide stance, cab-rearward proportions and clean lines that attract luxury car buyers.

 

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pepito66pepito66 - 11/26/2013 12:18:25 PM
+4 Boost
The reason they copy aggressively every angle , clue and design doesn't mean they going to be a winner from the German liders brands , just for people who doesn't know anything about cars could be. Sorry but not kudos for me.



pepito66pepito66 - 11/26/2013 12:19:50 PM
+3 Boost
The reason they copy aggressively every angle , clue and design doesn't mean they going to be a winner from the German liders brands , just for people who doesn't know anything about cars could be. Sorry but not kudos for me.



pepito66pepito66 - 11/26/2013 12:19:53 PM
+2 Boost
The reason they copy aggressively every angle , clue and design doesn't mean they going to be a winner from the German liders brands , just for people who doesn't know anything about cars could be. Sorry but not kudos for me.
It's just a reason to fell embarrassing.



222max222max - 11/26/2013 12:24:41 PM
+1 Boost
Who's going to feel embarrassed? You?




knowitall1985knowitall1985 - 11/26/2013 1:36:22 PM
0 Boost
Lexus beat the German's after only 10 years. WTF are you talking about.They also had that lead for 10yrs. straight.....Dumbass>>>>>


Agent009Agent009 - 11/26/2013 2:01:57 PM
+3 Boost
They only thing they won was a sales crown they are still trying to regain. That is pretty easy to do when you historically undercut price on all levels. However as the average buyer becomes more educated they see there is more to it than price and this is making them change their game.

Technologically, and dynamically they have been light years behind. Now only a select few models can come close to the Germans.

Personally I have had 4 of them over the years and we have moved on to more stimulating brands.


222max222max - 11/26/2013 5:40:05 PM
0 Boost
The Germans makes are, for the most part, great driving machines but in the one Area where Lexus creams them all, expect for Porsche maybe, is in reliability. German cars still have finicky electronics and expensive componentry. Cost of maintenance and ownership can be a bear.

Most people who own luxury cars, German or otherwise, hardly ever really drive them hard anyway.


knowitall1985knowitall1985 - 11/26/2013 7:14:49 PM
0 Boost
The only thing they won was the sales crown, what an Idiot that is a win...........


JDMUSMuscleJDMUSMuscle - 11/27/2013 12:26:34 AM
+2 Boost
I guess the European automakers do realize that their cars are unreliable.

I mean, isn't the whole maintenance stuff kind of now a status symbol? Range Rover is the most famous among the celebrities and we all know how bad RRs are in terms of reliability.

I guess, for the rich, paying so much for the whole maintenance stuff is like saying, "I made it". Some dude who was paying so much to repair his 7 series said that it is like owning a Lambo, and he did not seem to mind it at all


MBCLS07MBCLS07 - 11/26/2013 1:49:13 PM
+2 Boost
In terms of appearance, it's a step forward from the previous Genesis, though it still feels a bit generic. Hyundai needs to do something more unique and defining with their headlights. The taillights also follow the same basic shape as about 15 other recent cars. And what's with the huge hood gap?


dlindlin - 11/26/2013 3:08:23 PM
+2 Boost
I mean... what grille is that?? Everything else is copycat of Japanese and German.


MBCLS07MBCLS07 - 11/26/2013 6:00:57 PM
+2 Boost
You seem to be disparaging Hyundai for copying Japanese and German design, but then you criticize them for designing a grill that isn't recognizable to you. Seems rather contradictory, doesn't it? They can't win with you either way.


ParadoXParadoX - 11/26/2013 4:50:43 PM
+2 Boost
beat? no. Steal market share? highly probable.

They are producing comfortable luxury cars with motors that have enough pep to satisfy most people. They are doing that while undercutting the competition on price.

They are not going to cannibalize the established players in the market, but they are going to pick up some market share.


HughJassHughJass - 11/26/2013 6:13:51 PM
+1 Boost
Opel used almost the same grill. Audi currently uses the same grill escept the top corners are angled differently. Surprise surprise, their rent-a-white guy designer recycled his design.

Give me a Hitler car anyday, if not, then a Ford or Jap car.

Still sporting the fake Bentley emblem I see. What on this car didn't get stolen and taped on from an existing car?


HughJassHughJass - 11/26/2013 6:22:04 PM
+1 Boost
LOL, one of my Korean buddies just pointed out that the Japs at Subaru are already using that grill on their current generation of cars.


PUGPROUDPUGPROUD - 11/26/2013 6:41:35 PM
+1 Boost
Lets face it....people looking for a luxury type vehicle at a bargin price will buy a Hyundai. People who can more easily afford one looking for a luxury vehicle with heritage and snob appeal will always buy German. This also applies to sports cars. I believe the core buyer base between a Nissan GT-R and a Porsche 911 are quite different with very little cross shopping between the two if any. Easy way to test this is ask anyone..."Price no object what would you buy ?"


JDMUSMuscleJDMUSMuscle - 11/27/2013 12:33:56 AM
+2 Boost
I would definitely choose Nissan GT-R, because...

1. Porsche, the brand itself screams "aristocrat". Generally, those kind of brands' cars expect you to pay a lot for maintenance, and basically those brands and I just do not match. They are too much for me.

2. GT-R, because I like the fact that the car does not make me look like a snobby aristocrat but just someone who wants to enjoy daily driving and some nice sporty feeling altogether whenever I want to.

If money was not the issue, my choices definitely would be either GT-R or Viper.


TomMTomM - 11/26/2013 8:00:56 PM
+2 Boost

GEE - The NEW 1975 Ford Granada - It's a lot like a Mercedes - for a WHOLE lot less!!!
That may fool Ma and Pa Kettle - but people who do buy Mercedes - are making a statement.

When you buy a Hyundai - you are admitting you are cheap!


cidflekkencidflekken - 11/26/2013 11:38:48 PM
+2 Boost
The Koreans, and, to a lesser degree, the Japanese luxury brands/models will continually play catchup to the Germans (specifically, BMW and Mercedes), especially in terms of prestige and aspirational purchases. That's just a reality whether anyone wants to admit it or not. Lexus seemed to be on the right path until the Toyota fiasco and now they are tarnishing their own image with horrific designs and questionable decisions.

This Genesis still roams in the land of Avalons, Maximas,and 300's. Those are the cars that it is stealing sales from, not the mid-level Germans. And let's not forget the used-car factor. People still lust after used BMWs and Mercedes (and Lexus), not used Hyundais or Kias.


MattDarringerMattDarringer - 11/27/2013 8:51:19 AM
+2 Boost
One way Lexus has trounced the Germans is in reliability which is a MAJOR indicator of quality. The German premiums have a high warranty incidence rate are are despicably expensive to repair once the warranty ends. Not so with Lexus that is as reliable as a Camry. The same is true of the Genesis and Equus. Both have met their sales goals. A friend of mine dumped his E Class (dealer queen) for a Genesis R Spec and is glad he made the move. His dad gambled on an Equus to replace his Mercedes S and like his son is GLAD not to be at the dealer for one minor annoyance after another. Of course the German car bigots will bash and trash Hyundai but their karma will bite them when they live with a German premium for more than a couple years.


autobrokerautobroker - 11/27/2013 3:33:54 PM
+1 Boost
I think it looks alot better than the plain looking current model. However, for a "premium" car, I think it looks too much like it's lower costs Sonata. The profile and rear end are almost identical. The interior looks better, almost BMW like. I agree with the comment on the huge gap between the front bumper and the hood line. Lexus had the commercial that bragged about their tight gaps putting a metal marble down the creases. A ball would fall right in the opening with that large gap! Miss-measure when they manufactured the parts? I mean that is really wide. Looks odd.


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