Buick Expanding Performance GS Models In Bid To Gain Youthful Buyers

News comes in from CARandDRIVER surrounding Buick, who are one of the many brands currently working hard to revitalize their brand image to reduce their average customer buyer’s age—in other words, Buick are trying to separate their association with being the vehicle of choice for your grandparents.

So far, they’re not doing a terrible job, with examples like the Buick Regal GS. Though, they’re hardly the serious performance luxury sports sedans that many youthful individuals go after. But to continue this trend with the making their line more youthful, word is that Buick could add more GS models in the form of a performance branch.

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atc98092 - 11/29/2013 7:54:07 PM

+2 Boost

I had a 1970 Buick GS455 Stage 1. Looked pretty much like a Skylark, but it was a monster. It was rated at 365HP, but trust me, but that 455ci V8 was seriously under-rated. I loved driving something that would blow the doors off of almost anything on the road, but didn't look it. Got about 11MPG regardless how I drove it, but since gas was only about 40 cents a gallon, it wasn't a problem on my K-Mart salary :)

When I had it, it was only a few years old, and I was maybe 20. Believe me, Buick used to be able to sell to the younger crowd. Maybe they can get their mojo back.

2003TCSignature - 11/30/2013 12:01:27 PM

+1 Boost

In my early 20's, I had a 1972 Buick Riviera with the same engine. I know what you mean, surprised a number of Vette, Camaro and Firebird drivers.