Audi Nanuk And Quattro Coupe Under Evaluation For Possible Production

Audi will launch a  series of top-end image-building cars based on recent concepts, such as a new Audi Quattro and off-beat Audi Nanuk supercar, in order to stretch its brand appeal and strengthen Audi's image as a maker of ultra-desirable cars, , according to André Konsbruck, the director of Audi UK.

Although neither concept vehicle has been confirmed for production, Konsbruck said that they both had production viability, and were undergoing customer testing and internal evaluation to see if there is a business case for them to be made.

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GermanNut - 11/29/2013 2:25:19 PM

+1 Boost

I firmly believe that Audi will make a production version of either the Nanuk or Quattro Coupe Concept in order to enhance its premium image. While the Audi R8 currently serves as a nice "halo" car, Audi has the resources and desire to provide a second "halo" offering that would further enhance its premium image.

Audi is really going all out in its quest to overtake BMW for the top spot in the premium global sales race.

Larry - 12/1/2013 12:04:17 AM

+1 Boost

Why does that Audi Nanuk coupe doors open up like that? Are they copying the BMW i8? Copying BMW again? Audi means rebadged Volkwagen , BMW wannabe. Spend some money Audi and do something fresh for a change...