Honda Sales Nosedive 6% In November - Acura Posts A 14.3% Jump In Monthly sales

American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.


Honda

    CR-V set its second consecutive monthly record for November, with sales of 23,509, up 5.3 percent from November 2012
    Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
    Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year

"With our second-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," said John Mendel, executive vice president of sales at American Honda. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."

Acura

    Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
    MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
    RDX set its 19th consecutive monthly record with sales of  3,663, up 20.7 percent compared to last year

"It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX," said Jeff Conrad, vice president and general manager of Acura sales. "It's clear we've found the sweet spot of the luxury SUV market."

*The daily selling rate (DSR) is calculated with 26 days for November 2013 and 25 days for November 2012. Year-to-date, the DSR is calculated with 282 days for 2013 and 281 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

MattDarringer - 12/3/2013 10:23:51 PM

-2 Boost

money on the hood works magic. Acuras sell DEEPLY discounted.

cidflekken - 12/3/2013 11:07:43 PM

+6 Boost

LOL. Darringer, every carmaker is deeply discounting cars these days. Just the facts, brother.

I think it needs to be said that, despite the "nose dive" of 6%, this is still the 2nd best November in Honda's history. Just to put things in perspective since we know the Agents won't.

thedudes - 12/4/2013 5:36:05 PM

-4 Boost

This is hilarious, this guy is constantly defending against any and all Acura bashing with no facts to back them up whatsoever beyond simple fanboyism, yet when the CEO of Honda NA states exactly what everyone else here has been saying the whole time, suddenly his tune changes entirely:

http://autospies.com/news/American-Honda-CEO-Says-His-Biggest-Challenge-Is-Fixing-Acura-78957/

Face it, Acura is a psuedolux company with no special qualities to set itself apart from the competition. At least Lexus could play the "nice interiors/quiet cabin/best-in-class reliability" card...Acura has nada beyond a lower price and cost-cutting to stay competitive.

Want Proof? Price ANY Acura at the same price as Benz, BMW or Audi and see how well they do.

irishmike - 12/4/2013 9:24:21 AM

+1 Boost

2014 Civic is late.