Over 1000 People Already In Queue To Test Drive BMW's i3 EV

Say what you will about the BMW i3, that pure EV constructed from a ton of carbon fiber that looks like a cross between a bulldog and a bloated golf cart. It certainly has its share of fans and haters, but it’s also the subject of a lot of interest. So far there have been a total of over 10,000 orders placed worldwide, and that number will continue to grow.

If you think that number is big then get this: BMW is claiming that there’s more than 100,000 people registered to take an i3 test drive.


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vdiv - 12/5/2013 2:10:05 PM

+1 Boost

Yeah, and there would be a few million people lining up to drive the i8... if BMW would let them.

This should be a lesson to the other plugin makers (Nissan and GM, looking at you). They should create no-pressure opportunities for folks to drive their cars. The slightly obscene "butts in seats" tactic works and BMW has been very successful at that for a long while.