VIDEO: The All-New 2015 Hyundai Genesis Is Coming For The Germans On Their OWN Turf

When the first-gen Hyundai Genesis hit US shores, it was an interesting moment for the automotive community. Many shunned a Hyundai that cost over $35,000 and others embraced it with arms wide open.

If my memory serves me correct, I believe we likened it to when Lexus first arrived on our shores. It was an all-new take that was impressive AND challenged the status quo. In other words, we dug it.

Now it's time for the second-gen car. And having seen what the brand is capable with cars like the jaw dropping Equus, we're excited to see what the Korean marque has in store.

It's clear on this go around that Hyundai will be focusing on performance. At least that's what this all-new commercial hones in on. Firstly, it's going around the world famous Nürburgring. And, secondly, it is sliding around corners, sideways.

It's interesting to note that the Genesis logo has a two word slogan: "Human performance."

I think the message Hyundai's sending is pretty clear — the Genesis brand will represent luxury performance.

More importantly, do you think the company is up to the task?

MattDarringer - 12/7/2013 10:50:14 AM

-4 Boost

A buddy dumped his Mercedes E for a Genesis R Spec and he has loved it. The BIG difference is reliability. The Mercedes was always in for something under the warranty and the Genesis has NEVER been in except for oil changes. Based on that his dad went with an Equus instead of another Mercedes S. The current Genesis is very much in the hunt. The next one will be an even bigger reason NOT to buy German. MY buddy already has a deposit at the dealer for his next Genesis.

USNA1999 - 12/7/2013 4:31:53 PM

+3 Boost

Funny because I think some of you guys make bogus comments concerning "reliability" without having experience the ownership of the cars you dismiss. I have owned my LS460 for close to 5 years now (bought it new) and have experienced about the same amount of reliability issues than the 2005 MB C230 Sport it replaced. I believe reliability is almost negligible when comparing most luxury cars nowadays. I myself don't base my car purchasing decisions based on assumed reliability, that is why I am would definetly consider any BMW or MB for my next purchase.

Agent00R - 12/7/2013 8:05:16 PM

+3 Boost

@USNA

I don't think the comments are bogus but I do think we do see cyclical issues with companies and its respective products now and then.

Mercedes had a "bad" period but now is on the up and up, reliability wise.

Lexus just got over a "bad" period.

What year was your LS? 2008? A friend of mine, their family religiously bought Lexus products but noticed a significant drop off in quality in the mid 2000s. Now the company is back on track.

cidflekken - 12/7/2013 6:30:28 PM

+1 Boost

Mercedes, BMWs and now Audis have been in my family/friends' garages for decades (as well as Acuras, Infinitis, Lexus, Nissan, Honda). The 3 cars with the worst track records are: first generation X5 (sister), first generation ML (mom), and 1999 Lexus GS300 (mine). I've had my Audi for over 2 years now and (knock on wood) I've had zero "reliability" issues, only some issues with squeaks and rattles.

The fact is, Hyundai and Kia finished well below MB and BMW in the Feb 2013 JD Power Reliability survey, and just barely above Audi.

MattDarringer - 12/7/2013 7:25:08 PM

-2 Boost

The fact is that if you look at warranty incidence rates not JD Power rating which is skewed in its statistical design, the Germans go visit the dealer a lot more than Hyundai/Kias do. JD Power is FAR from impartial.

cidflekken - 12/7/2013 7:51:58 PM

+1 Boost

Right, and dealerships/service providers don't have control over what and/or how they report warranty repairs/visits. So, at the end of the day, there is always going to be a potential for bias/partiality, etc. What I do know is that every year, I am sent a JD Power and Associates survey regarding my car. I answer the questions completely based on my direct experience with my car. And I return the survey. (and BONUS, JD Power gives me a whopping $1 for my time).

At the same time, what I do know is personal experience OVER DECADES of personal and close relationships owning cars and the Germans have an EXTREMELY HIGH success rate overall. (As did my Hondas, Acuras, and Nissans).

shabaru - 12/7/2013 7:28:55 PM

+2 Boost

The fact is that as long as it is man made regardless of which part of the world it is from, it is subject to some being built better than others.

My 2001 Mercedes S430 had tons of reliability issues. : A/C, Air Matic, Steering, Ball Joints, Ignition... etc.

My 2008 Mercedes GL450 however on the otherhand has been bullet proof since.

Bought both new and is going for a new E550 in the future

Agent00R - 12/7/2013 8:07:11 PM

+2 Boost

Thank you for providing another data point.

The early 2000s was not Mercedes' hey day.

MattDarringer - 12/7/2013 9:55:59 PM

-2 Boost

@cidflekken Your check from Mercedes is in the mail

Ccoxx - 12/8/2013 10:04:29 AM

+3 Boost

@MattDarringer Your check from Hyundai is in the mail

freeagent - 12/8/2013 4:13:00 PM

+1 Boost

if it excels at driver feel, BMW certainly has left an opening for Genesis to drive straight through

HughJass - 12/9/2013 12:21:58 PM

+1 Boost

A car for cheap white people. If my Korean friends won't drive this car, why should I stoop so low as to drive it?

Another "white man special" coming from Asia for those who car more about money than their own dignity.

Sliding around a corner. Maybe the traction control failed already?

Why buy a fake A7 when Audi will sell you the real one?

HughJass - 12/9/2013 8:30:51 PM

+2 Boost

What the hell?!
First commercial. Not a single Korean in a Korean car commercial targeting Koreans.

Second one uses a white woman artist with classical music from Europe as the backdrop for a Korean car.

3rd one is just a cheesy video game ad.

These people really want to be us. It's sad.

mjkwong - 12/9/2013 11:21:48 PM

+2 Boost

You can also watch the Korean Air commercial for the same thing, Euro models both male and female, with Western music, clothing and feel. Kinda creepy, what they are thinking. I thought S. Korea to be a pretty nationalistic country, guess not.