WORLD EXCLUSIVE: Spies nab the Lexus vs. BMW/MB battle plan...

Here is the positioning/marketing presentation for the new Lexus LS.

Looks a like us AutoSpies.com readers (Affluentials: Affluent influencers) are the key target market.

Dan8288 - 8/24/2006 8:53:01 PM

+1 Boost

I'm guessing...

Quality-Dependability-Reliability

Things Lexus has come to stand for.

PlanoA4 - 8/25/2006 8:40:00 AM

+2 Boost

I will say one thing, Lexus knows who and what they want to sell to. Their success has always been a superior advertising campaign targeted directly to those demographics. Regardless of the lack of passion these vehicles typically have had over the years.