Head Of Chevrolet Marketing Resigns - Effective Immediately

General Motors Co. said Wednesday that its head of U.S. Chevrolet marketing has resigned, effective immediately.

Chris Perry, 53, joined GM in August 2010. He came to the Detroit automaker from Hyundai, where he served as vice president of marketing. No replacement for Perry has been named, said Chevrolet spokesman Michael Albano.

“GM would like to thank Chris for his dedication and contributions, and wishes him well in all his future endeavors,” Alan Batey, senior vice president of Global Chevrolet and U.S. sales and marketing, said in a statement.


Read Article

vdiv - 12/19/2013 11:28:48 AM

+1 Boost

In my view "Chevy Runs Deep" was a bit more effective than "Find New Roads" has been. I can't disagree, Chevy's marketing, especially with regard to their plugins is horrible.

Hey, now that George Blankenship is once again retired and that GM has a whole committee studying Tesla Motors, how about hiring him to help fix the image problem?

randy3023 - 12/22/2013 5:32:12 PM

+1 Boost

How do you sell cars from a company which went BANKRUPT and extracted billions of dollars from the federal government, without the people's consent?

GM is history.