Audi Partners with AT&T To Launch First-Ever 4G LTE In-Vehicle Connectivity in 2015 A3 Sedans

Audi Partners with AT&T To Launch First-Ever 4G LTE In-Vehicle Connectivity in 2015 A3 Sedans
•First-ever 4G LTE service launches with new Audi connect® system in all-new A3 sedan

•High-speed connectivity also supports picture navigation, social media and mobile app integration with access to more than 7,000 Web radio stations

•Audi and AT&T will offer Audi connect a Mobile Share data plan option

Audi of America today unveiled a new partnership with AT&T offering U.S. Audi drivers the expected first-ever in-vehicle 4G LTE data connection with the introduction of the 2015 A3 family. The announcement was made today at the 2014 Consumer Electronics Show.

“With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment,” said Scott Keogh, President, Audi of America. “Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”

“AT&T has the nation’s fastest and most reliable LTE network* and this new relationship with Audi allows us to drastically improve the in-car experience,” said Glenn Lurie, President, AT&T Emerging Enterprises and Partnerships Organization. “It’s exciting to think about the Audi A3 family of cars throughout the U.S. running 4G LTE-powered wireless hotspots and more through Audi connect.”

Audi will add convenience by becoming the first automaker to offer a Mobile Share data plan option to AT&T wireless customers who would like to add their vehicle to their existing smartphone or tablet data plan.

AT&T has been an industry leader in telematics and related applications development, offering a range of connectivity and services for cars manufactured by a variety of global automotive makers. For more than a decade, AT&T has provided world-class connected and M2M device support and professional services to many of the world’s largest device manufacturers and global exporters of wireless-enabled equipment. AT&T was also the first to enter the market with a proprietary, single global SIM platform enabling automotive, consumer and M2M equipment makers the ability to work through a single carrier to wirelessly enable and connect products.

Audi plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to the market. AT&T has the fastest and now most reliable 4G LTE network.* And AT&T was named America’s fastest 4G LTE network in PC Magazine’s 2013 Fastest Mobile Networks 30-market study – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.

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jeffgalljeffgall - 1/7/2014 6:35:21 PM
+1 Boost
Good luck with that awful coverage


Car4LifeCar4Life - 1/8/2014 7:45:31 AM
+1 Boost
Audi has realized people aren't lining up for their luxurious Jetta the way they lined up for the CLA.

Gimmicks may get a few out the door, but come on Audi


GermanNutGermanNut - 1/8/2014 10:04:31 AM
0 Boost
The A3 sedan is not even available yet in the U.S. market. Therefore buyers can't line up to purchase one yet, Car4Life.

When it does become available, expect Audi's A3 sedan to fly-off dealer lots and Mercedes-Benz CLA sales to fall.

Buyers will be won over by the A3's significantly better interior when compared to the Mercedes-Benz CLA, significantly more standard equipment than the Mercedes-Benz CLA, better driving dynamics than the Mercedes-Benz CLA, more technology options than the Mercedes-Benz CLA and a cheaper purchase price when optioned the same as a Mercedes-Benz CLA.


jeffy210jeffy210 - 1/7/2014 7:15:36 PM
+1 Boost
The fact that they're going with AT&T means anyone who has pre-paid for their Audi Connect service through T-Mobile is most likely boned even if they offer an upgrade on the existing units.


ParadoXParadoX - 1/7/2014 8:50:43 PM
+1 Boost
I don't understand why people need this stuff in cars. AC, Radio, and electric roll down windows, are all I need in a car. These infotainment systems and other gizmos are nonsense.


jeffy210jeffy210 - 1/8/2014 12:27:28 PM
+1 Boost
To each their own. Some people view their car as appliances, for some people it's more. I like having access to Google search for the nav system and being able to send an address from my phone or computer straight to my car. If you don't like it, guess what, don't buy it.


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