CEO Challenges Engineers To Give Prius And Camry More Emotion - Is That Possible?

Getting it wrong risks knocking Camry from its perch as the best-selling U.S. car, a title held for 12 consecutive years, and seeing Prius, which sells more than 200,000 units annually in the U.S., eclipsed by newer hybrid vehicles. While next-generation versions of both cars are in the works, Toyota executives haven't provided many details.

The aim for the next Camry is a "more emotional, more impactful design," Kevin Hunter, head of Toyota's U.S. design studio, said in an interview at the Detroit auto show this week. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."

MrEE - 1/17/2014 8:59:07 PM

+1 Boost

Give these Lexus quality design for another 10 years as best sellers.

MicrosoftUser - 1/18/2014 11:24:52 AM

+1 Boost

It will take a major miracle. Prius and especially the Camry by far are the most boring looking cars on the road with the highest yawn factor in terms of boring design and driving experience and are just considered by many as just like driving a everyday appliance like you use refrigerator, if it works who cares how it performs or what it looks like.

knowitall1985 - 1/18/2014 7:17:30 PM

0 Boost

Performance is different to every person. Performance could be fuel ecomony, reliability, refinement safety. Not just 0-60....

MattDarringer - 1/19/2014 10:36:57 AM

+2 Boost

Look at the clownish FT1 to see how utterly wrong this could go. Toyota simply does not understand styling. Most of their products have headlights and tail light that bulge out from the body like ectoplasm trying to make an escape.

Occasionally a good design happens (Avalon and Venza) but usually Toyotas are boring cars with fussy lines thrown on here and there.