Kia seems to like Volkswagen – a LOT. It would appear in a number of ways that Kia sees itself as a natural competitor to Volkswagen and that in and of itself, makes sense. However back in 2006, Peter Schreyer (then with VW design) went to Kia and took with him a fair number of other VW and Audi designers and engineers. This type of thing happens in this industry all the time. However it seems that Kia has been doing few things that mimic Volkswagen a bit rather than forging their own path.