Toyota Seeks Heart-Racing Camry Without Giving Up No. 1 Spot

Toyota Motor Corp. is looking to create a heart-racing Camry without jeopardizing its appeal to the mass market and losing its No. 1 status in the United States. Changing the Camry’s design poses some risk if Toyota gets its redesign wrong. The same
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LexSucks - 1/25/2014 10:27:47 PM

-1 Boost

Why risk sales? Just build another model that's exciting. People actually like the Camry the way it is. A snazzier Camry wont sell as well as the current car imo.