VIDEO: Who Won The War Of Super Bowl Car Ads?

Tonight made for one helluva game. Although it's safe to say the Seattle Seahawks blew out the Denver Broncos, I have to say there was a lot of action whether it were turnovers, interceptions and some great hits.

But, as you'd expect, the Agents were following the automakers and their "Big Game" advertisements.

According to what I heard, 30 seconds of airtime during tonight's game went for $4 million dollars. Not a small amount of coin. Then you ad in the production costs and other fees associated with acquiring on-air talent and you're soon looking at something likely costing in the double digits. Instead of talking dollars and cents though, we want to focus our attention to the NEW spots that aired tonight that made you feel something.

From Bob Dylan to James Franco to the Jeep Cherokee to hugs thanks to Bruce Willis there were some interesting concepts. Most of them were lukewarm or outright lame but we selected the new ads that aired tonight that caught our attention. You can find the early release spots here.

So, in YOUR opinion: WHO won the WAR of Super Bowl car ads?









Restlessness is the feeling you get when you deny your curiosity too long. Keep going, keep running to new horizons, act on your instincts and passions, find what else is out there and dare to follow your restless heart.

We made the all-new Jeep Cherokee with a standard 9-speed automatic transmission that delivers up to 31 mpg hwy. It is an IIHS Top Safety Pick with available advanced safety features like blind spot detection. So when you reach that horizon, you're prepared for whatever's over it.




Honda Super Bowl Commercial 2014 Bruce Willis




When it's made here, it's made with the one thing you can't import from anywhere else, American pride. The all-new 2015 Chrysler 200. America's Import.

jeffgall - 2/3/2014 6:58:05 AM

0 Boost

Car commercials were boring. Radio Shack won

Car4Life - 2/3/2014 10:49:07 AM

+3 Boost

They could have been better, but I have to give it to Kia for their K900 Matrix Themed ad was pretty awesome

monster - 2/3/2014 8:21:29 PM

+1 Boost

I agree Kia was the best and Maserati second best.

trmckin - 2/3/2014 8:02:58 AM

-2 Boost

I barely watched the game after halftime much less the commercials. They've been overhyped for at least a decade now. Usually a letdown.

pcar4evr - 2/3/2014 8:41:25 AM

+2 Boost

I enjoyed the silly VW ad.

Runamukk - 2/3/2014 8:50:12 AM

-3 Boost

I laughed my @$$ off on the Audi A3 ad! (hybrid dog)

Need4Speed - 2/3/2014 9:10:47 AM

+2 Boost

Kia..."red key" ...or "blue key"

stampfer - 2/3/2014 10:03:25 AM

+1 Boost

Kia and Maserati

xjug1987a - 2/3/2014 10:59:46 AM

+3 Boost

The Maserati commercial was exciting.... that freak dog commercial was unsettling.... all in all the entire evening was a disappointment. Bob Dylan for Chrysler 200.... um, Chrysler is now owned by the Italians, how long will they continue to bring up "imported from Detroit" when the profits go to Europe? I recently saw a Jeep ad where they were touting, America, America, America..... I love Jeep, but do they think we're idiots?

vwowner1 - 2/3/2014 12:59:00 PM

+2 Boost

Totally agree. The "Imported from Detroit" line at the end did nothing to enhance the ad. It actually added confusion and left a bad taste in mouth. It took focus away from the product which actually seemed pretty good. The Audi A3 commercial with the mutant dog was not good either. Hardly any attention paid to actual car. Trying too hard to be clever.

scenicbyway12 - 2/3/2014 2:25:03 PM

+1 Boost

I thought (and those at the Super Bowl party I was at) thought almost all the ad were bad. Everyone disliked this new advertising trend of making an ad that sells a feeling and not a product, more than half the time we were all saying to each other "How does that have anything to do with the product. They should be selling the car not the advertising company.

cidflekken - 2/3/2014 2:30:51 PM

+2 Boost

The Maserati Ghibli commercial is the one that caught my attention. Its lead-up to the product made me anxious to see what the product was.

Ford's ads were ridiculously boring, as were most of them.

But I have to be honest and say the Audi commercial was the worst. I can't think of one redeeming quality of the ad that has anyone thinking, "I can't wait for the Audi A3 to hit showrooms". In fact, their "no compromise" premise was not validated at the end with the dog. Clearly, the woman compromised her desire for a large dog and the man won with a small dog (which likely wouldn't happen in the real world, either). Just made no sense.

dlin - 2/3/2014 3:37:33 PM

+1 Boost

The Bob Dylan one is kinda sad, and I don't even remember which brand that is...

Did anyone buy an iPhone because it's from an American company? I highly doubt Motorola or Nokia will use the same marketing tactics, because it'll look.... sad...