2015 Kia K900 — Has Kia Changed The Luxury Car Matrix?

2015 Kia K900 — Has Kia Changed The Luxury Car Matrix?
If last night's FIRST shots of the 2015 Kia K900 weren't enough for you, well, we've got boatloads more care of Agent 001 today. That's because he's add another 150 or so shots to the gallery from the Newport Beach event.

Today, if you can't tell from his shots, mostly covered the presentation and exactly why Kia decided to introduce this vehicle the American market. Of course it's a bit tough to swallow the idea of a V8, $59,000 Kia but there's a couple things in their slides that seem to add up. Take, for instance, it's target customer that will have a different mindset.

Essentially, tradition and heritage takes a backseat for this person and they consider technology and reliability a higher priority in their purchasing decision.

And, according to 001 who sent me some interesting notes, this is a SERIOUS contender. That's because he says it's the best driving and handling large Asian sedan on the market right now. It surpasses the Lexus LS and obsoletes its sister company's effort in the Hyundai Equus.

001 finds it difficult for Kia to gain customer's attention with 15 mpg in the city although he was able to obtain 17/23, city/highway, respectively. In addition, keep in mind that a V6 K900 will be along soon enough and it will have a lower barrier of entry at approximately $50,000.

TWO lasting impressions on 001:

1) The Harmon Kardon Lexicon sound system is KILLER, and;

2) The MUST have color combination will be the metallic white exterior with the two-tone white/black interior.

So, you have to ask yourself: has Kia pulled a Lexus and CHANGED the luxury car matrix?




2015 Kia K900






















































cidflekkencidflekken - 2/12/2014 10:54:20 AM
+4 Boost
Easy answer: NO.

Firstly, let's all remember how 001 has a propensity to wax poetic over any vehicle he is invited to drive.

Secondly, let's all remember how every new Korean product gets touted as the second coming, only to fall into also-ran status fairly quickly. Based on initial reviews of the K900, I don't doubt that the same will happen.

Thirdly, history isn't on the side of the K900. Look at two cars that tried to topple the status quo: Infiniti Q45 and Volkswagen Phaeton. The Q45 drove much sportier than the LS, yet it's been dead and gone for decades. The Volkswagen had the luxury features to match the best, yet it too has been dead and gone for decades. The only car to successfully shake up the S/7/A8 triumvirate was the LS and that was primarily because they were riding on the coattails of Toyota's (previously) bulletproof reliability record and its almost direct mimicking of the Mercedes formula.


dumpstydumpsty - 2/12/2014 12:16:28 PM
+4 Boost
Both the old Q-ship & Phaeton, IMO, didn't have a descent amount of information available to the consumer. That's been Infiniti's constant product issue for over 10 yrs now....getting more product info out to the public. Both of those cars were good, but pricing just didn't match-up to what was widely known (or unknown) about the models & brands at the time. The first M45 was raw, but nice - and it was severely overshadowed by the Chrysler 300C. Today, would you buy an M56 over the Chrys 300S,C V8? Uhh...I would...in a NY second. Kia has the brand momentum now to introduce the K900 to the US, this is a good move. And I think Hyundai/Kia is trying to see whether their "trailblazing" consumer base will chose either the Cadenza (FWD) or the K900 (RWD). Cadillac took that gamble with the XTS & Lacrosse cars after axing long-standing RWD stalwarts from their aging lineups.


cidflekkencidflekken - 2/12/2014 3:31:06 PM
+1 Boost
Good points, dumpsty, but not sure I can completely agree. In my recollection since I was a ripe adult when those cars came out..haha..was that both cars had plenty of press time, no different than any other car at the time, really. There was significant hype surrounding both of them, since they, like the Genesis/Equus/K900/Cadenza, are seeking to challenge the luxury status quo. That initial hype quickly turned to "meh" for whatever reason. I think the reality is that it's very difficult to break the mold. The same can be said for any high-ticket items. A perceived knock-off will always be a perceived knock-off. Only the very few manage to break through (i.e., LS).


dumpstydumpsty - 2/12/2014 12:01:10 PM
+1 Boost
If anyone has spent some time in a Genesis or even the newer Kia Cadenza, they know the K900 takes a really great driving experience to the next level. Not everybody (with cash to spare) wants to buy an overpriced LS or S-class or 7-series. Also, maybe the target consumer for the K900 wants to own 2-3 cars where the Kia is the more plush vehicle in the garage while sitting next to a large SUV or maybe even a sports sedan or coupe.

I've owned a Kia Forte5 & every 20-something rider I've had in it, really liked it & was surprised at everything you get for the price in a simple (inexpensive) nice-looking car. The Cadenza is a more upscale looking car which is comfortable and fast but also has all the techno gizmos everybody wants. The K900 adds RWD and V8 muscle to the list of goodies for a big car. Cant wait to test drive it.


HughJassHughJass - 2/12/2014 2:23:13 PM
+4 Boost
But it still has "KIA" stamped on the back which automatically puts you out of the league of real rich people who buy using cash, not finance for 10 years at 0%.


cidflekkencidflekken - 2/12/2014 3:27:13 PM
+1 Boost
But those buyers who have the money to buy an S/7/A8/LS, and choose to get a "bargain" luxury car are a very small minority. Call it whatever you want (snob appeal, etc), but a fact is a fact. Would a wealthy person forego the $5million house to get a better bargain in the suburbs? Likely not.


PUGPROUDPUGPROUD - 2/12/2014 12:11:49 PM
+3 Boost
Yes & No. Yes because they have expanded their market to include luxury for Kia buyers moving up, people looking for luxury at a bargin or retirees downsizing from truly luxury brands. No because Mercedes, BMW etc have the prestige, heritage, panache, reputation, iconic style,etc that Kia will never have and never will be chosen over these established brands to those who value these qualities over all else.


w222w222 - 2/12/2014 12:58:42 PM
+1 Boost
Not yet but you gotta start somewhere...Both the Genesis and Equus are turning into pretty nice cars. But to compete with the Germans and Lexus, it's gonna take some time.


monopoly1monopoly1 - 2/12/2014 1:52:57 PM
+1 Boost
Sorry, but not impressed! The Kia K900 may possibly be a great driving car, however the exterior still resembles the cheaper model Optima a little too much, plus the interior details & switchgear appear chintzy.


nguyenvuminhnguyenvuminh - 2/12/2014 2:11:15 PM
+3 Boost
I think it's a replay of the impact of Lexus in 1989 on MB and BMW; except this time, it's Kia/Hyundai's impact on MB, BMW, Audi and Lexus (sorry Infinity & Acura,I still don't see you as strong luxury brand). But I think it's interesting that these strong mid-tier companies are thinking they're bringing the fight to the luxury mfrs, whereas the luxury mfrs are actually fighting back with their entry level cars (A, CLA, 1s & 2s, etc.).
So the mid-tier is fighting with the mantra same features and options at a lesser price. Where the luxury mfrs are fighting back with affordable models with the luxury image.

The one getting in the cross fire, and are taking hits, are Chrysler, Fiats, Peugeot, Vauxhaul/Opel, Holden, Mitsubishi, Daewoo, etc.

At the end of the day, those buyers that prefer brand and reputation and image get to buy their favorite brand at a lower price spectrum (CLA, 1 & 2, IS, etc.). Those buyers that prioritize value and bank for the bucks get to have their luxury sedans' features at a lesser price (Equus, K9, etc.)


HughJassHughJass - 2/12/2014 2:20:32 PM
-1 Boost
Sorry dogeaters, I still have my dignity so NO.
If I wanted a BMW shifter, I'd go buy a BMW.

I'm sure the first thing rich people look at when choosing their luxury car is its price, brand cachet is probably the last thing on their minds.


MattDarringerMattDarringer - 2/12/2014 8:20:00 PM
+1 Boost
Like the Genesis, this is about scooping customers BEFORE they buy a Mercedes or a BMW and training them to expect unparalleled quality and reliability rather than the myth of it.


HughJassHughJass - 2/13/2014 10:44:36 AM
+1 Boost
I don't see very many Genesis (aka Hyundai) cars around so its obviously not working.

Atleast KIA is honest enough and not ashamed of letting people know its a KIA unlike Hyundai which tries to trick you into thinking its a Bentley with the faux Bentley winged emblem.


delandelan - 2/13/2014 11:31:25 PM
+1 Boost
See Jaguar, you were not left out in the plagiarism runnings.


Copyright 2026 AutoSpies.com, LLC