Maserati wants to triple its global sales

Chrysler-Fiat chief executive Sergio Marchionne has real big plans for the Italian carmaker’s Maserati unit in the United States. He is targeting Maserati to be included on the shopping lists of rich US consumers who typically prefer luxury brands like Jaguar, Mercedes-Benz
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MattDarringer - 2/14/2014 8:36:04 PM

+2 Boost

The pricing of the Ghibil HIGHER than the comparable BMW/Mercedes/Audi offerings was moronic. Pricing it LOWER and putting Maserati in Chrysler dealers would have had sales go gangbusters. My father in law has a Ghibli and it is a very nice car, BUT not worth more than a comparable BMW.

supermoto - 2/15/2014 11:35:08 AM

+1 Boost

You pay more to have a car with an engine built by Ferrari in Modena.

And every review has said that the latest generation of BMWs (and Audi and MB) is too Lexus-like. If you want a driver's car, the Ghibli is it. If you want boring luxury, go for German or Japanese. And I am long-time German car nut who is in the market for a new car.

WelcomeLexusIS - 2/16/2014 1:49:11 PM

+1 Boost

Maserati needs to do two things:

1. Remove everything from the interior that has been sourced from Chrysler, especially the navigation/infotainment system.
2. Improve their public interface with a world-class website.