GENEVA MOTOR SHOW: Volvo's THIRD All-New Concept LEAKS From An Unsuspected Source

We've been keeping a close eye on Volvo's latest moves. That's because it's another period of excitement for the brand. I know, I know. Excitement and Volvo doesn't exactly mix; however, consider the following:

1) It now has a slant towards performance thanks to Polestar;

2) Its products are well built;

3) Still have buyer's attention when it comes to safety; and,

4) Its going through another paradigm shift in its design language.

The current-gen styles require a consumer with an acquired taste and to really break that niche market Volvo commands so well, it seems the company understands it needs something more emotional. That's where the all-new looks come into play.

Though Volvo has remained mum on the third installment of its all-new concepts, apparently images of it were leaked thanks to a raincoat manufacturer. Apparently, Stutterheim is responsible for making some sort of high-tech cover for the vehicle's BIG 2014 Geneva Motor Show debut.

As of now, there's no further information from Volvo.

Stay tuned!


**Below you'll find images of the XC Coupe, the second concept car from Volvo in its trifecta. For MORE images of the Estate, scroll down!


Lexus is the exclusive sponsor of the 2014 Detroit Auto Show Photo Galleries.


2014 Detroit Auto Show

MattDarringer - 2/22/2014 10:52:48 AM

+1 Boost

Volvo is in a very precarious state. Its sales are down about 40% since 2007 in a time where other brands are gaining sales. Though its position is not as precarious as SAAB's was as they went into their death spiral, there are disturbing similarities. Instead of SAAB going DOWN market to slug it out in the near premium segment, it tried to sell SAAB Malibus and SAAB Impalas at Mercedes prices, much like how Acura is trying to sell a glorified Accord at Mercedes prices. That's just not feasible.

Volvo thinks it's a premium brand and it simply isn't in product or public perception. Leveraging Geely to make Volvo their mainstream brand for expanding Chinese products to the USA is a much more logical path.