Hyundai Targets Germans With Genesis In Europe - What Are The Chances They Will Score A Direct Hit?

Hyundai will target the Czech Republic, Slovakia and southern Europe with the new Genesis sedan as the automaker seeks a premium-market foothold in the region alongside dominant German manufacturers.

Hyundai will introduce the luxury car at the Geneva auto show next week and begin selling it in Europe by about June, Allan Rushforth, head of the carmaker's business in the region, said at a press conference in London.

The Genesis went on sale in South Korea and the United States in November. Hyundai said then it expected to sell 32,000 models at home and 30,000 vehicles overseas.

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nguyenvuminh - 2/27/2014 2:59:36 PM

0 Boost

If they set the price competitively, which is highly likely, then Hyundai will be able to make inroads. But it's a question of degree, i.e. how much market share will they take from other European makes and how long will that market share gain last.

HughJass - 2/27/2014 4:49:40 PM

+2 Boost

I doubt they'll even bother to sell in Germany, the Germans have more loyalty to their own brands than Americans ever will.

Is the rest of Europe as cheap as we are? Answer that and you'll have your answer whether this wannabe German car will sell any.

MattDarringer - 2/27/2014 7:31:04 PM

-1 Boost

It will not score a direct hit with European car magazines because of their xehophobic reactions to non-European cars as trash and European cars with class trailing reliability and quality control as excellent. All Hyundai has to do is to sell it and they have won.

HughJass - 2/28/2014 10:40:08 AM

+3 Boost

I thought we were stupid. Apparently the Canadians are working towards a free trade agreement with the Koreans too that will remove a 6% tariff on Korean cars while the Jap cars still have the tariff, and the idiot unions will still b!tch that the Japs are manipulating their currency while the Koreans come in smiling with cheap tvs and phones and wipe out the car makers who set up shop in their country.

I wonder if the Europeans are as blind when it comes to letting Korean cars come in and be sold at a loss while bitching about the Japs too who only recently didn't have to content with a currency that gained 50% value?