The LEAST Successful Large Pickup Launch In OVER 15 Years? If GM Strikes OUT AGAIN, WHAT Can SAVE The Company?

The LEAST Successful Large Pickup Launch In OVER 15 Years? If GM Strikes OUT AGAIN, WHAT Can SAVE The Company?
If you're in the market for an all-new set of wheels, you may want to give General Motors a look in March. Not necessarily because it has the BEST products but because there will be some killer deals if the news we've been seeing rings true.

According to a report from Automotive News, the company is slated to start handing out deals that essentially will be offering supplier pricing for most of its lineup. Of course, included in these deals are its large pickup trucks. In one example cited by the story, you can save MORE than $6,500 for a two-wheel drive Silverado 1500 equipped with the All Star Edition package.

If you ask us, it doesn't seem like much of an All Star if it needs such massive incentives.

If that wasn't enough, a Wall Street analyst has spoken up about how dreadful the launch of the all-new large pickups has gone for General Motors saying it has been the least successful launch in over 15 years.

Considering how bleak the GM product lineup is — as we've pointed out, there is no true VOLUME seller — this is not painting a rosy picture. Also keep in mind, the all-new Ford F-150 hasn't even arrived yet.

So, it appears danger is imminent.

What can SAVE GM at this point? It sure as hell won't be the ELR...


**To read the FULL story, click "Read Article!"


Chevrolet will run a national promotion in March offering supplier pricing on all Silverado pickup models -- in addition to nearly every other vehicle in its lineup -- marking the second straight month of beefed-up incentives from General Motors.

The promotion comes as industry watchers are on high alert for an increase in profit-eroding incentives amid swollen vehicle inventories and forecasts of flattening industrywide sales growth...

...

An example from the summary shows that a two-wheel-drive, double cab Silverado 1500 in the All Star Edition package, which normally carries a sticker of $37,520, can be had for $30,828 after applying the March discounts...

...

"GM has faced an intense full-court press by its competitors Ford and Ram," Johnson wrote. "The result: the [pickup] launch has been arguably the least successful large pickup launch over the last 15 years."


Read Article

TheSteveTheSteve - 2/28/2014 12:54:38 AM
+3 Boost
GM is returning to their old strategy:
(1) Make a product few people want
(2) Slash the price to move piles of inventory
(3) Realize your profits are in the toilet
(4) Repeat
(5) Accumulate massive losses
(6) Get massive bailout from The Feds (at the tax-payers' expense)
(7) Repeat


carloslassitercarloslassiter - 2/28/2014 5:11:06 AM
+2 Boost
Sounds all good to me.


youngandaspiring7youngandaspiring7 - 2/28/2014 8:09:22 AM
+1 Boost
Dumbest title I have read on here in a while, and a lot of titles on here are dumb. The point is everyone who knocks on the new silverado knows nothing more about it than a review they read on a website.. GM made a brand new truck from ground up. It shares two bolts from the old truck. Its quiet, its powerful, its fit and finish is extremely good and most of all for the tree huggers its fuel efficient.


Agent00RAgent00R - 2/28/2014 10:51:50 PM
+1 Boost
So, why is this title dumb?

The vehicle NEEDS massive incentives to move it off dealer lots because of competition from Ford and Ram. Keep in mind the all-new F-150 isn't even here yet.

The headline is taken from what a Wall Street analyst said.

Who cares if the truck is all-new when no one wants it? Are you a UAW employee or just a moron? Probably the latter as your talking points have nothing to do with sales.


skytopskytop - 3/2/2014 11:47:58 PM
+1 Boost
My GMC truck ownership was a horror story. GM has NO HEART and puts the customer LAST. GM does not respect its customers. If you buy an GM vehicle, you are an automatic loser and a possible victim.
I will NEVER purchase a GM vehicle again.


Agent00RAgent00R - 3/3/2014 12:21:25 AM
+1 Boost
Thank you for sharing your experience!

Definitely good for would-be buyers to know this.


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