Audi Sells 4 More Vehicles Than Last Year - Still Sets New Sales Record

Audi reported February 2014 sales of 10,881 vehicles, which stands as the brand’s 38th consecutive month of record monthly sales.

“Audi sales continued to remain strong with C and D segment vehicles – A6, A7, A8, Q7 – throughout the month of February, which shows the progress of the Audi brand and our retail partners are making in the U.S.,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America.

February results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 luxury crossover posting a 33.6% gain in February on 1,229 units delivered for the month and year-to-date sales increased 38% to a total of 2,497 vehicles.

Luxury sedan sales remain strong as the Audi A6 increased 27.2% to 1,743 vehicles sold for the month, while YTD sales increased 22.6% to 3,224 vehicles sold.

Audi has experienced increasing demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Audi R8 January sales rose 40% MTD and 52.5% YTD.

February 2014 was the 7th consecutive record month for Audi Certified pre-owned vehicles sales with an increase of 17.3% for the month, to a total of 3,267 vehicles.

Highlights:
• Sales mix for Audi S performance variants finished the month at 14.7% for the S4 sedan; 33.1% for the S5/ RS 5; 5.2% for the S6; 25.8% for the S7 / RS 7; 14.2% for the S8; 33.9% for the TTS / TT RS and TTS Roadster, and 7.9% for the SQ5 crossover.
• Sales of A6 increased to 27.2% compared to February 2013; YTD sales grew 22.6% compared to previous period.
• Sales of the Audi Q7 increased 33.6% compared to February 2013; YTD sales grew 38% compared to previous period.
• Audi R8 sales up 40% compared to February 2013; YTD sales grew 52.5% compared to previous period.
• Sales mix for Audi A6 TDI finished the month at 11.6% to 202 vehicles sold, for the Audi A7 TDI at 8.8% to 55 vehicles, for the A8 TDI to 16.4% to 59 vehicles, the Audi Q5 TDI at 16% to 422 vehicles, and for the Audi Q7 TDI at 25.2% to 310 vehicles; with an overall increase of 14.6% to 1,048 total TDI sales for February.
• Audi Certified pre-owned sales increased 17.3% to 3,267 vehicles in February.
• Audi holds the longest running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.

GermanNut - 3/3/2014 4:18:35 PM

-3 Boost

Tremendously consistent growth for Audi and indicative of true momentum in the important U.S. market.

The A3 Sedan will hit dealers end of this month so look for March's figures to improve further over last year's figures.

gkearns56 - 3/3/2014 5:55:37 PM

-2 Boost

Still loving my high quality craftsmanship interior in my Audi 6er. I'm also looking forward to the new A4 and S4 just around the corner. By then, I might be ready to trade the 6er in for a new S4.

Firewombat - 3/4/2014 2:04:42 AM

+4 Boost

Wow, 4 more vehicles, what a towering achievement, and that's coming off a low base compared to its competitors in the US.

Firewombat - 3/4/2014 2:16:13 AM

+2 Boost

@gkearns56 Just a thought, but your posts are always the same, reminding people you have an A6... which leads people to believe you have to remind them because you don't actually have one... which leads people to believe that you're a teenager, sitting in his parent's basement.

Also, someone has to correct your use of "A6er" which is incorrect. The Audi A6 is known, in English and German simply as the "A6".

The "er" you're using denotes "Series" in German, used by BMW for its 5-series for example, "5er", in German. Much as "Klasse" denotes "Class" for Mercedes.

You cannot simply transfer the "er" or "series" to an Audi nomenclature to make it sound as if you know something about German cars, as you have claimed in the past. You look ridiculous.

By saying "A6er" every time you re-paste you're usual post, you are saying in English my "A6 Series" which is not how it's described in German or English. It's just an A6. Maybe if you had one you'd know :)

Technically, you could use "A6er" to describe the whole A6 range or line-up as a plural but not as a singular.

Just thought you should know.

Also, I'm glad you're imaginary interior is great, it would have to be considering most A6's sold Globally are front-wheel drive with small engines that are not as good in terms of performance and fuel efficiency as their competitors, hence not nearly as fun to drive. Suppose they have to make up somewhere.

Car4Life - 3/3/2014 4:35:13 PM

+2 Boost

LOL, You guys are killing me with these titles, literally laughed out loud at work

cidflekken - 3/4/2014 1:44:54 PM

+3 Boost

So, here's the danger for Audi. Their high-volume car, the A4 is on a downturn, as are a good portion of their lineup. And the A4 re-design has just been pushed back. Audi will really need for the A3 to take up the slack, but that might mean that they'll still end up flat as the A3 sales will offset the A4 lost sales. The new TT isn't a volume driver. Luckily for Audi, the A6 is carrying the burden right now, otherwise, they would be in the red for the year.

While both Mercedes and BMW have upcoming volume drivers (C and GLA, 2 Series and 4 Series variants), outside of the A3, Audi doesn't really have anything upcoming to drive units. Again, the A3 may offset some of the A4's losses so not sure it'll give the boost Audi wants/needs (in the US).

GermanNut - 3/4/2014 2:50:58 PM

-2 Boost

The A3 Sedan is expected to have huge demand and Audi would rather sacrifice some sales today if it can spend some extra time to ensure the 2015 A4 will be an amazing car and deliver extremely strong sales in the future.

Don't forget the aging Q7 is still experiencing strong sales growth and the biggest volume seller, the Q5 is still ahead of last year's sales on a YTD basis by 6.3%

Also of importance is the fact that the Audi Q3 is coming to the U.S. in Q3 2014 and if it can manage to outsell the BMW X1 and Mercedes-Benz GLA like the Audi Q5 has outsold the BMW X3 and Mercedes-Benz GLK, Audi will be just fine for the year as a whole.

Firewombat - 3/4/2014 4:53:33 PM

+2 Boost

"expected"

GermanNut - 3/4/2014 11:32:49 PM

-2 Boost

Must I post yet another link to prove my point?

https://www.audi-mediaservices.com/publish/ms/content/en/public/reden/2014/01/13/Speech_Keogh.html

Firewombat - 3/5/2014 2:43:34 AM

+3 Boost

Wow, another article from Audi

GermanNut - 3/5/2014 2:59:21 PM

-1 Boost

Did you expect anything different?

Firewombat - 3/5/2014 3:26:22 PM

+3 Boost

Not from someone as delusional and biased as you.

GermanNut - 3/6/2014 1:51:56 PM

+1 Boost

Nice one.

Firewombat - 3/6/2014 2:01:54 PM

+1 Boost

Thanks, you're still in denial. What part of China are you from?