GM Finding That Premium Pricing On Trucks Is Leads To Huge Discounts

 General Motors has been ratcheting up discounts on its full-size pickups over the last month, but it is telling Wall Street analysts it intends to maintain premium pricing and margins on the trucks despite a drop in volume and market share.

On Tuesday, Chuck Stevens, GM's new chief financial officer and a key member of CEO Mary Barra's executive team, was dispatched to New York to update Wall Street analysts on the automaker's financial outlook, including the performance of its big trucks.

A key message, according to analysts: GM remains focused on maintaining pricing "discipline," especially on the hugely profitable full-size pickups in a highly combustible and fluid U.S. market.

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