Mercedes-Benz's February 2014 Global Sales Surge 16.5% As China Growth Skyrockets 74% On Demand For Compact Models and New S-class

Mercedes-Benz's February 2014 Global Sales Surge 16.5% As China Growth Skyrockets 74% On Demand For Compact Models and New S-class
Mercedes-Benz sold 104,968 vehicles in February.

Ola Källenius: “We are keeping up the high momentum of the previous months.”

Sales increases in all regions
E-Class and S-Class show particularly high growth.

Mercedes-Benz sold 104,968 units in February, thus achieving a growth of 16.5%. Since the beginning of the year 215,753 cars have been delivered to customers (+16.6%). “We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Class indicate: We have the right products at the right time.”
Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7%). Sales of the brand continued their robust development in particular in the UK (+9.9%). Sales on the German domestic market rose to 16,539 cars (+7.9%).
Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6%). In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7% increase since the start of the year.
The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5%). With February sales of 5,059 units (+53.3%), Mercedes-Benz is still the most frequently registered premium brand in Japan. In China (incl. Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0%).
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Car4LifeCar4Life - 3/6/2014 3:25:56 PM
+3 Boost
UP 74% in China!?!? Mercedes-Benz is back in a very big way...


cidflekkencidflekken - 3/6/2014 7:56:01 PM
+2 Boost
Wow. If Mercedes keeps up that growth in China, even before the GLA and the new C, this is going to be one heck of a year for them.


Yonder7Yonder7 - 3/7/2014 9:34:03 AM
+2 Boost
Agree...



nguyenvuminhnguyenvuminh - 3/7/2014 11:27:08 AM
+3 Boost
At the risk of sounding bias towards MB, I must say I have a clear feeling of distinct/fresh designs coming out of MB (CLA, new C that is distinct from the outgoing model, S, S-coupe, GLA, etc.) and I think the market is responding with increased purchase. I don't get the same feeling with BMW. Rightly or wrongly, I feel BMW is taking the approach of re-packaging the same design with minor modifications, ie slightly different size to cover the price spectrum (Coke in different bottle sizes). Audi on the other hand is having a change of heart about its design direction, as indicated by the senior leadership shake up over the last 6 months which explain the delay in new models ("going back to the drawing board"???). Just my two cents.


Car4LifeCar4Life - 3/7/2014 1:58:14 PM
+2 Boost
Audi and Bimmer have no choice but to reevaluate their game plans when Mercedes is making the gains they are.

Here's the deal, Mercedes was the best selling luxury auto maker for yeeeears, but dropped the ball with a dip in quality.

It's only a matter of time before they return to the top spot not only in the U.S but globally.

"The Best or Nothing" is more than branding for those Stuttgart Germans, it is a requirement...


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